Resources Library by ANA

Industrial purchasing

The need for further research into purchase decision making in industrial markets is widely acknowledged. Tor marketing techniques to be effective, the decision makers must be identified and their roles and the criteria they use understood. But in...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Author: M. Haines

June 15, 1972

How to predict the performance of a package through experimental methods (French)

Taking into account the evolution of distribution the function of the package has progressed from its original role of protecting the product to the more complex one of conveying its image . Therefore at present, our chief preoccupations in packaging...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Author: J. H. Talbart

June 15, 1972

Problems of joint sponsored readership surveys: The Netherlands

The history of the joint sponsored readership survey in the Netherlands is of a very recent date. Before 1966 only one attempt has been made, namely by a number of advertising agencies and advertisers. After this experiment in the beginning of the...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Author: Jan D. Noordhoff

June 15, 1972

Pinto

The objective of this study was to evaluate the images of the new American subcompacts - Pinto, Vega, Gremlin - as perceived by a cross-section of college students and newlyweds. These images were compared and contrasted with those of the more...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Authors: R. D. Teach, L. A. Neidell

June 15, 1972

Survey at newsstands

One of the marketing problems in the Italian publishing industry concerns control of distribution. Most publications, in fact, are distributed by organizations that are not dependent on the publisher, and control at point of sale is not as timely,...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Author: Carlo Erminero

Company: Demoskopea

June 15, 1972

Attention and the measurement of media exposure for press and television

The paper starts by identifying decision and research areas. Decisions have to be taken about media variables and about advertising content variables. Their outcome can be reasonably assessed in terms of exposure and effectiveness, and it is...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Author: Tony Twyman

June 15, 1972

Contribution to a multi-disciplinary research approach for technical industrial products (French)

This paper attempts, by referring to a recent study directed to electronic measuring instruments, to describe and explain how such a multi-disciplinary approach can be applied to investigating: 1 - buying mechanisms and their psychological...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Author: A. Michel

June 15, 1972

Consumer goods market research and marketing policy

The management of an undertaking conducted on marketing lines must at all times be in a position to survey the whole multiplicity and complexity of the events occurring in the market. It is the task of market research to obtain information on the...

Catalogue: The European Marketing Research Review 1972

Author: Ulrich Bender

June 15, 1972

Distribution policy and distribution research

Because of the growing costs, distribution, policy and distribution research become more and more important to marketing for publishers. It is, therefore, necessary to improve the economic base of distribution of press products. To solve the...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Authors: Uwe Johannsen, Claus Merbold

June 15, 1972