Problems of joint sponsored readership surveys: The Netherlands

Date of publication: June 15, 1972

Abstract:

The history of the joint sponsored readership survey in the Netherlands is of a very recent date. Before 1966 only one attempt has been made, namely by a number of advertising agencies and advertisers. After this experiment in the beginning of the sixties no further action has been exerted by these advertising groups , Magazines and dailies did publish data about their readership, which had been obtained from surveys, but they did not get to any further co-operation than the formulation of some technical preliminaries.

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