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Research papers

Evaluating an ongoing income maintenance programme

A secondary analysis of an unemployment survey in Toronto was conducted for the Canadian Unemployment Insurance Commission. (U.I.C.).The survey was of particular interest to the U.I.C. because it provided data on financial adjustment and job search...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Bernard Portis
August 1, 1975
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Citation

Portis, B. (1975a, August 01). Evaluating an ongoing income maintenance programme. ANA - ESOMAR. Retrieved November 25, 2025, from


https://ana.esomar.org/documents/evaluating-an-ongoing-income-maintenance-programme


Research papers

An assortment-index in a comprehensive shopping model

In retail management a distinction is made between controllable tools of adaptation (e.g., price, personal selling, channels of distribution, and location) and non-controllable environmental aspects (e.g., demand, competition, structure of...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Authors: A. A. Ruitenberg, Leonardus Hendrik Klaassen
August 1, 1975
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Citation

Ruitenberg and Klaassen (1975a, August 01). An assortment-index in a comprehensive shopping model. ANA - ESOMAR. Retrieved November 25, 2025, from


https://ana.esomar.org/documents/an-assortment-index-in-a-comprehensive-shopping-model


Research papers

Tailor-made panels combining the advantages of ad-hoc survey and consumer panel methods

This paper is concerned with purchasing or usage panels specially set up for a distinct period of time and usually to measure only one product, i.e. "tailor-made" panels. It examines the circumstances in which such panels are likely to be used, some...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: John Parfitt
August 1, 1975
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Citation

Parfitt, J. (1975a, August 01). Tailor-made panels combining the advantages of ad-hoc survey and consumer panel methods. ANA - ESOMAR. Retrieved November 25, 2025, from


https://ana.esomar.org/documents/tailor-made-panels-combining-the-advantages-of-ad-hoc-survey-and-consumer-panel-methods


Research papers

Research quality

The object of this contribution is to demonstrate how the quality of market and opinion research is controlled by court decisions.

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Thomas Marcotty
August 1, 1975
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Citation

Marcotty, T. (1975a, August 01). Research quality . ANA - ESOMAR. Retrieved November 25, 2025, from


https://ana.esomar.org/documents/research-quality-


Research papers

Some reflections on article range selection

This paper is aimed at exploring some of the forces that influence the retailer when he tries to compose or change his particular article range selection. In this, as I will endeavour to show, he has an only limited leeway and he is the child of his...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Author: Anton Casper Rudolphus Dreesmann
August 1, 1975
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Citation

Dreesmann, A. C. (1975a, August 01). Some reflections on article range selection. ANA - ESOMAR. Retrieved November 25, 2025, from


https://ana.esomar.org/documents/some-reflections-on-article-range-selection


Research papers

Orientation and behaviour in self-service stores

With the help of the explorative method the knowledge of the housewives who buy in large self-service stores about their shop and their behaviour there were examined, with as underlying question, whether a study of behaviour in the shop is possible...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Author: Gisela Stengel-Guettner
August 1, 1975
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Citation

Stengel-Guettner, G. (1975a, August 01). Orientation and behaviour in self-service stores . ANA - ESOMAR. Retrieved November 25, 2025, from


https://ana.esomar.org/documents/orientation-and-behaviour-in-self-service-stores-


Research reports

Summary report on television advertising for Grovewood kitchen units 'Tramps' commercials

In recalling commercials in the reel shown;the Grovewood advertisement was always spontaneouslyrecalled and in most cases was either noted as GrovewoodImpact or Kitchens. Errors tended to relate to mishearingthe name, which was unknown to almost all...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1975
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Citation

, C. (1975a, August 01). Summary report on television advertising for Grovewood kitchen units 'Tramps' commercials. ANA - ESOMAR. Retrieved November 25, 2025, from


https://ana.esomar.org/documents/summary-report-on-television-advertising-for-grovewood-kitchen-units-tramps-commercials


Research papers

Interpretation of qualitative material

This paper, devoted to the interpretation of qualitative material, tries to examine the following issues: What do we mean by saying that something is "symbolic" of something else? What is the intrinsic logic of the intellectual process we call...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: David Wulf
August 1, 1975
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Citation

Wulf, D. (1975a, August 01). Interpretation of qualitative material. ANA - ESOMAR. Retrieved November 25, 2025, from


https://ana.esomar.org/documents/interpretation-of-qualitative-material


Research papers

Language, the press and political attitudes

Canada’s communications experience is of interest to other heterogeneous societies, especially where there are vertical cleavages such as language and region. The influence of language in the communications flow is highly visible, it means that...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Arthur Siegel
August 1, 1975
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Citation

Siegel, A. (1975a, August 01). Language, the press and political attitudes. ANA - ESOMAR. Retrieved November 25, 2025, from


https://ana.esomar.org/documents/language-the-press-and-political-attitudes