Back

Some reflections on article range selection

Date of publication: August 1, 1975

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers

Author: Anton Casper Rudolphus Dreesmann

Abstract:

This paper is aimed at exploring some of the forces that influence the retailer when he tries to compose or change his particular article range selection. In this, as I will endeavour to show, he has an only limited leeway and he is the child of his time, guided and goaded on specific paths that are laid out by historic developments and the change of data, like buying power, buying habits, dispersion of urban population, mass motorisation.

Anton Casper Rudolphus Dreesmann

Author

This is a long description of some author details.

This could also be of interest:

Research Reports

Qualitative research on selection boxes

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

February 19, 1973

×

Citation

, C. (1973a, February 19). Qualitative research on selection boxes. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-selection-boxes


Research Reports

Report on qualitative research on Rowntree Mackintosh 'Square Range'

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

July 1, 1973

×

Citation

, C. (1973a, July 01). Report on qualitative research on Rowntree Mackintosh 'Square Range'. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-rowntree-mackintosh-square-range-


Research Papers

Reflections on the competitive procurement procedure

Catalogue: Seminar 1977: Social Research

Author: Insegerd Scháuble

 

December 1, 1977

×

Citation

Scháuble, I. (1977a, December 01). Reflections on the competitive procurement procedure. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/reflections-on-the-competitive-procurement-procedure


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Dreesmann, A. C. (1975a, August 01). Some reflections on article range selection. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/reflections-on-the-competitive-procurement-procedure