Abstract:
This paper is aimed at exploring some of the forces that influence the retailer when he tries to compose or change his particular article range selection. In this, as I will endeavour to show, he has an only limited leeway and he is the child of his time, guided and goaded on specific paths that are laid out by historic developments and the change of data, like buying power, buying habits, dispersion of urban population, mass motorisation.
This could also be of interest:
Research Reports
Qualitative research on selection boxes
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
February 19, 1973
Research Reports
Report on qualitative research on Rowntree Mackintosh 'Square Range'
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
July 1, 1973
Research Papers
Reflections on the competitive procurement procedure
Catalogue: Seminar 1977: Social Research
Author: Insegerd Scháuble
 
December 1, 1977
