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Some reflections on article range selection

Date of publication: August 1, 1975

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers

Author: Anton Casper Rudolphus Dreesmann

Abstract:

This paper is aimed at exploring some of the forces that influence the retailer when he tries to compose or change his particular article range selection. In this, as I will endeavour to show, he has an only limited leeway and he is the child of his time, guided and goaded on specific paths that are laid out by historic developments and the change of data, like buying power, buying habits, dispersion of urban population, mass motorisation.

Anton Casper Rudolphus Dreesmann

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Dreesmann, A. C. (1975a, August 01). Some reflections on article range selection. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/some-reflections-on-the-measurement-of-basic-attitudes-in-a-multi-country-context