Some reflections on article range selection


This paper is aimed at exploring some of the forces that influence the retailer when he tries to compose or change his particular article range selection. In this, as I will endeavour to show, he has an only limited leeway and he is the child of his time, guided and goaded on specific paths that are laid out by historic developments and the change of data, like buying power, buying habits, dispersion of urban population, mass motorisation.

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