Tailor-made panels combining the advantages of ad-hoc survey and consumer panel methods

Date of publication: August 1, 1975

Author: John Parfitt

Abstract:

This paper is concerned with purchasing or usage panels specially set up for a distinct period of time and usually to measure only one product, i.e. "tailor-made" panels. It examines the circumstances in which such panels are likely to be used, some of the special characteristics of the research techniques developed to provide "tailor-made" panels, and some of the operating advantages arising from them.

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