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Tailor-made panels combining the advantages of ad-hoc survey and consumer panel methods

Date of publication: August 1, 1975

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: John Parfitt

Abstract:

This paper is concerned with purchasing or usage panels specially set up for a distinct period of time and usually to measure only one product, i.e. "tailor-made" panels. It examines the circumstances in which such panels are likely to be used, some of the special characteristics of the research techniques developed to provide "tailor-made" panels, and some of the operating advantages arising from them.

John Parfitt

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Authors: Ivor McGloughlin, Jim Lockyear

 

June 15, 1982

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McGloughlin and Lockyear (1982a, June 15). Practical use of consumer panels . ANA - ESOMAR. Retrieved May 13, 2025, from


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Catalogue: Seminar 1971: Below-The-Line Activities

Author: Peter Sampson

 

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https://ana.esomar.org/documents/the-evaluation-of-below-the-line-activity-by-ad-hoc-field-research


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Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions

Authors: Lluis Fatjo-Vilas Barbat, Juan S. Alos Batlle

 

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Barbat and Batlle (1987a, June 15). Control of the effectiveness of "sampling" through a consumer panel. ANA - ESOMAR. Retrieved May 13, 2025, from


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Citation

Parfitt, J. (1975a, August 01). Tailor-made panels combining the advantages of ad-hoc survey and consumer panel methods. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/control-of-the-effectiveness-of-sampling-through-a-consumer-panel