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Orientation and behaviour in self-service stores

Date of publication: August 1, 1975

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers

Author: Gisela Stengel-Guettner

Abstract:

With the help of the explorative method the knowledge of the housewives who buy in large self-service stores about their shop and their behaviour there were examined, with as underlying question, whether a study of behaviour in the shop is possible via this type of exploration. The individual hypotheses can be seen as having a purpose for further study on the basis of the data obtained.

Gisela Stengel-Guettner

Author

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Citation

Stengel-Guettner, G. (1975a, August 01). Orientation and behaviour in self-service stores . ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/orientation-and-behaviour-in-self-service-stores-