Back

Orientation and behaviour in self-service stores

Date of publication: August 1, 1975

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers

Author: Gisela Stengel-Guettner

Abstract:

With the help of the explorative method the knowledge of the housewives who buy in large self-service stores about their shop and their behaviour there were examined, with as underlying question, whether a study of behaviour in the shop is possible via this type of exploration. The individual hypotheses can be seen as having a purpose for further study on the basis of the data obtained.

Gisela Stengel-Guettner

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

The self-service bank

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Author: Wolfgang Hesse

Company: Produkt + Markt GmbH & Co. KG

June 15, 1986

×

Citation

Hesse , W. (1986a, June 15). The self-service bank. ANA - ESOMAR. Retrieved January 08, 2026, from


https://ana.esomar.org/documents/the-self-service-bank


Research Papers

Fragrance and self image

Catalogue: Fragrance 2007

Author: Marc Gilles

 

November 14, 2007

×

Citation

Gilles, M. (2007a, November 14). Fragrance and self image. ANA - ESOMAR. Retrieved January 08, 2026, from


https://ana.esomar.org/documents/fragrance-and-self-image


Research Papers

The self-service bank (German)

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Author: Wolfgang Hesse

Company: Produkt + Markt GmbH & Co. KG

June 15, 1986

×

Citation

Hesse , W. (1986a, June 15). The self-service bank (German). ANA - ESOMAR. Retrieved January 08, 2026, from


https://ana.esomar.org/documents/the-self-service-bank-german-


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Stengel-Guettner, G. (1975a, August 01). Orientation and behaviour in self-service stores . ANA - ESOMAR. Retrieved January 08, 2026, from


https://ana.esomar.org/documents/the-self-service-bank-german-