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Videos
Econometric sales modelling to determine media ROI
The author will talk about how they calculate ROI using econometric modeling and especially how to make the insights from ROI calculations actionable in planning and strategy. Most of the time econometric modeling is slow and retrospective. So the...
Catalogue: Seminar 2016: Media Return on Investment
Author: Menno van der Steen
June 15, 2016
Videos
Chinese gen Y: The generation of opportunities
This paper offers the key findings from a study done on Generation Y (born 1980 to 1990) in China, providing a close look at these new Chinese super consumers that shape the presence and the future of the mass Chinese consumer society. By exploring...
Catalogue: Asia Pacific 2016: Get Connected!
Authors: Sami Wong, Dirk Ziems
Company: concept m research + consulting GmbH
June 15, 2016
Videos
How ad Blocking and ad fraud impact measurement
Ad fraud is an ever increasing curse of digital advertising. It is caused by bots that cause webpages and ad impressions to load and make fake clicks. This fraudulent activity "messes up" measurement, which means the business decisions made based on...
Catalogue: Seminar 2016: Media Return on Investment
Author: Augustine Fou
June 15, 2016
Videos
Overview of fraud in online advertising
Online advertising is a multibillion dollar business with a growing pace of +/-15% per year, even during the economic crisis. This economic figures have motivated fraudsters to implement different mechanisms to obtain economic benefits out of not...
Catalogue: Seminar 2016: Media Return on Investment
Author: Ãngel Cuevas RumÃn
June 15, 2016
Videos
Framing the ROI in media needs
Opening keynote speaker by Gian Fulgoni, Co-Founder and Executive Chairman Emeritus, comScore, USA.
Catalogue: Seminar 2016: Media Return on Investment
Author: Gian M. Fulgoni
June 15, 2016
Videos
Fusion of marketing research and data science
Marketing researchers have witnessed an explosion of promises that big data will dramatically improve business performance. What is the role of traditional marketing researchers in big data? This presentation provides a methodology and case study...
Catalogue: Congress 2016: #WOW
Author: John V. Colias
June 15, 2016
Videos
Measurement and definitions are inseparable
We cannot measure properly, if we donât know what we want to measure. It sounds so simple and it looks boring to pay attention to the issue of definitions in media and market research. But we run into useless discussions if we do not understand...
Catalogue: Seminar 2016: Media Return on Investment
Author: Leendert van Meerem
June 15, 2016
Videos
