Resources Library by ANA

Television meters of the future

This paper is designed to provide a summary of the various meter systems from eight companies which will present products at this seminar. First, the purpose of television meters and three new meter philosophies are identified and subsequently, the...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Author: Leendert van Meerem

Company: GfK

June 15, 1998

The Arbitron multi-media personal portable meter

In the 1970s, 1980s and early 1990s Arbitron was a significant provider of formation in the field of audience measurement of television (diaries, set meters and people meters) and radio (diaries). In order to develop a Complete economical multi-media...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Author: Ronald S. Kolessar

Company: Nielsen

June 15, 1998

The brand choice and quantity model

Traditionally, application of household panel data is almost completely limited to more or less descriptive purposes, like demographic consumer profiles, brand switching behaviour or parallel usage. Although the information drawn from these analyses...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Author: Axel Tenbusch

Company: Nielsen

June 15, 1998

The future role of telecom managers

This paper describes possible future developments for telecom managers due to paradigm changes in the telecommunications world and corresponding organizational scenarios within the companies. The results are based on desk research a quantitative...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry

Authors: Gerda Jung, Axel Brinkmann

Company: GMS Dr. Jung GmbH

June 15, 1998

The growth of market research in Asia and effects of globalization

This paper estimates the size of the market research industry and relates size and growth of the industry to (.DP, C.NP per capita and to the advertising industry with comparisons from developed countries in Europe and elsewhere. Analysis has shown...

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges

Authors: John Smurthwaite, Henri Wallard

Company: KANTAR TNS Malaysia

June 15, 1998

Can CATI break down the Asian front door?

This paper discusses why CATI (Computer Assisted Telephone Interview) has yet to be adopted in Asia to the extent it has been in the United States and Europe and highlights the scope for such a development in the immediate future. It explains how...

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges

Authors: Guy Potter, Kurt Thompson

Company: The AMI Company

June 15, 1998

CATI, CAPI and web interviews

The Internet offers several versatile new technologies which can be applied not only to interviewing Internet users but also as a new and superior means to solve problems for which CAPI is presently used. Internet-based interviewing is not just for...

Catalogue: The Worldwide Internet Seminar 1998

Author: Iain MacKay

June 15, 1998

When every second counts

In television audience research in The Netherlands (and similarly in other European countries) viewing behaviour is registered by the meter on a Per second basis. A change in channels is noted from the moment a viewer watches a channel for fifteen...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Author: Lex van Meurs

Company: GfK

June 15, 1998

Email research

This paper gives an overview of the email research methodology and in particular the issues that need to be taken into consideration when designing and implementing an email survey. It draws upon examples from projects conducted by Research...

Catalogue: The Worldwide Internet Seminar 1998

Author: David Walker

June 15, 1998