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Webinars

eTrack® - Agile quant-qual pre-testing for real-time assessment and deeper understanding

eTrack® is a quant-qual methodology for pre-testing and concept screening that Happy Thinking People has been running in live sessions for over 20 years. It provides quick and actionable results, robust numbers and clear recommendations for...

Catalogue: Webinars 2020
Author: Sven Arn
Company: Happy Thinking People
October 15, 2020
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Citation

Arn, S. (2020a, October 15). eTrack® - Agile quant-qual pre-testing for real-time assessment and deeper understanding. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/etrack---agile-quant-qual-pre-testing-for-real-time-assessment-and-deeper-understanding


Videos

Brands Connect: Is food a trend, a culture or a need?

Debuted at the ESOMAR Insights Festival 2020, our Brands Connect series continues with its next episode exploring with insights leaders working within brands and research using organizations the opportunities and challenges they see for their...

Catalogue: Brands Connect Series
Authors: Begonia Fafian, Luca Gentile
Companies: The Coca-Cola Company , Pastificio Rana
October 14, 2020
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Citation

Fafian and Gentile (2020a, October 14). Brands Connect: Is food a trend, a culture or a need?. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/brands-connect-is-food-a-trend-a-culture-or-a-need-


Webinars

The pollsters' survival kit for election night...and the days after

With only a few weeks to go before the U.S. presidential election, Americans are facing the potential for a long and protracted period of uncertainty about the outcome.  Will Donald Trump be elected for four more years or will the American...

Catalogue: Webinars 2020
Authors: Kathy Frankovic, Clifford Alexander Young, Jean-Marc Leger, Joe Lenski, Deborah Mattinson
October 12, 2020
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Citation

Frankovic, Young, Leger, Lenski and Mattinson (2020a, October 12). The pollsters' survival kit for election night...and the days after. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/the-pollsters-survival-kit-for-election-night-and-the-days-after


Videos

Brands Connect: Episode 2

Watch the latest episode of Brands Connect as Coca-Cola and United Healthcare discuss around the headline topic: Can we really predict the future? Should we?

Catalogue: Brands Connect Series
Authors: Begonia Fafian, Martyn Crook
Companies: The Coca-Cola Company , United Healthcare
October 2, 2020
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Citation

Fafian and Crook (2020a, October 02). Brands Connect: Episode 2. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/brands-connect-episode-2


Videos

Breathing and meditation session

Join us to learn gentle movement and how it can help release tension, as well as a few minutes of meditation before another busy day.

Catalogue: Insights Festival 2020
Author: Isabel Janowski
September 17, 2020
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Citation

Janowski, I. (2020a, September 17). Breathing and meditation session. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/breathing-and-meditation-session


Videos

Lessons from a film female entrepreneur: Keynote interview

Dogwoof has released 26 Oscar®-nominated documentaries, with four wins and an additional three BAFTA winners. With notable titles including Free Solo, The Act of Killing, Blackfish, Honeyland, The Cave, Apollo 11. This year Dogwoof premiered...

Catalogue: Insights Festival 2020
Authors: Joaquim Bretcha, Anna Godas
Company: Dogwoof
September 17, 2020
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Citation

Bretcha and Godas (2020a, September 17). Lessons from a film female entrepreneur: Keynote interview. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/lessons-from-a-film-female-entrepreneur-keynote-interview


Videos

Brands Connect: Q&A session

Live Q&A session within the interview on Innovation and Reinvention with Begoña Fafian from Coca Cola and Estrella Lopez-Brea from General Mills.

Catalogue: Brands Connect Series
Authors: Begonia Fafian, Estrella Lopez-Brea
Companies: The Coca-Cola Company , General Mills
September 17, 2020
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Citation

Fafian and Lopez-Brea (2020a, September 17). Brands Connect: Q&A session. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/brands-connect-q-a


Videos

The consumer matrix: How to save the humans

We want to quantify and categorize people, we try to create algorithms to predict unpredictable human lives and shove people into focus groups with two way mirrors, feed them crap snacks and hope to understand how they live their lives and how our...

Catalogue: Insights Festival 2020
Author: Gabriela McCoy
Company: Bacardi
September 17, 2020
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Citation

McCoy, G. (2020a, September 17). The consumer matrix: How to save the humans. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/the-consumer-matrix-how-to-save-the-humans


Videos

When you're drowning in data, only an insight can save you

There's never been more data. Or more people with 'insight' in their job title. Or more suppliers with data and insight solutions. And yet there seems to be fewer insights. As a CMO, insights make the difference between marketing that moves people...

Catalogue: Insights Festival 2020
Author: Brent Smart
Company: Insurance Australia Group (IAG)
September 17, 2020
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Citation

Smart, B. (2020a, September 17). When you're drowning in data, only an insight can save you. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/when-you-re-drowning-in-data-only-an-insight-can-save-you