eTrack® - Agile quant-qual pre-testing for real-time assessment and deeper understanding
Abstract:
eTrack® is a quant-qual methodology for pre-testing and concept screening that Happy Thinking People has been running in live sessions for over 20 years. It provides quick and actionable results, robust numbers and clear recommendations for strategy and optimizations.
The new 100% digital version has been developed to enable eTrack® to be run totally over digital platforms and has been a huge success over the past months when face-to-face research wasn't possible.
Clients who have tried it are convinced that digital takes this quant-qual pre-testing tool to the next level!
In this webinar you will learn:
- eTrack® overview: what it is, how it works
- key deliverables and benefits
- real-life case studies clearly showing the impact on clients
The session will be lead by Sven Arn, co-owner, and Managing director of Happy Thinking People.
Videos
Think smart, act fast and DIY
Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Authors: Linda Koelemij, Sanne Valkenburg
December 12, 2018
Videos
Demonstrating the advantage of artificial intelligence in market research
Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Gary Ellis
November 11, 2018
