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Videos

Marketing transformation in the galactic age

Summarising his recently launched book: "MARKETING is FINANCE is BUSINESS" in 4 key stages, you will discover the rocket science behind the creation of meaningful marketing miracle in the galactic age upon us. Chris will show why marketing based on...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Chris R. Burggraeve
September 8, 2019
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Citation

Burggraeve, C. R. (2019a, September 08). Marketing transformation in the galactic age. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/marketing-transformation-in-the-galactic-age


Research papers

Take me home, country roads!

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}A recent study in the potato chips category with PepsiCo threw up critical learnings that we leveraged to create a refreshed way of looking at brand purpose, in the form of 'brand...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Arindam Mohanty, Vipul Sachdeva, Zaneta Sebastian
Companies: PepsiCo, Kantar
September 8, 2019
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Citation

Mohanty, Sachdeva and Sebastian (2019a, September 08). Take me home, country roads!. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/take-me-home-country-roads-


Research papers

Creating brand and business transformation

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}In 2008 in Great Britain, Gordon's Distilled Gin, the largest gin brand, was facing a yearly decline circa -32%. Today, it is growing at an amazing rate of +74%, which is faster...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Sally Smallman, Emiliana Vidali
Company: Diageo
September 8, 2019
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Citation

Smallman and Vidali (2019a, September 08). Creating brand and business transformation. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/creating-brand-and-business-transformation


Research papers

Semiotics fused with digital media analytics, why wouldn't you?

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}Digital media offers oceans of 'real data' but cannot of itself identify the human meanings....

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Preriit Souda, William Landell Mills
Company: PSA Consultants
September 8, 2019
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Citation

Souda and Mills (2019a, September 08). Semiotics fused with digital media analytics, why wouldn't you?. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/semiotics-fused-with-digital-media-analytics-why-wouldn-t-you-


Videos

Choosing wisely?

In this presentation, Ipsos MORI and client Citizens Advice Scotland showcase results from the first-ever study to demonstrate the impact and relative efficacy of different deliberative research methods in addressing 'live' public policy questions....

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Emma Grant McColm, Sara Davidson
Company: Ipsos MRBI
September 8, 2019
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Citation

McColm and Davidson (2019a, September 08). Choosing wisely?. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/choosing-wisely--10733


Videos

Ceremony: Best Representative Awards 2019

Best Representative Awards 2019 in the Emerging Markets and Developed Markets.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Finn Raben, Joaquim Bretcha
September 8, 2019
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Citation

Raben and Bretcha (2019a, September 08). Ceremony: Best Representative Awards 2019. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/best-representative-awards-2019


Videos

Long-term tragedy versus short-term response

The 2019 marks 25 years since the horrific genocide in Rwanda. SURF Survivors Fund, the charity set up to help survivors of the genocide, were well aware of the challenges this milestone presented. Rwanda still has huge and immediate needs - SURF...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Will Goodhand, Sam Munderere
Company: System1 Research Ltd
September 8, 2019
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Citation

Goodhand and Munderere (2019a, September 08). Long-term tragedy versus short-term response. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/long-term-tragedy-versus-short-term-response-10697


Videos

The world after CAWI. Are we at the threshold of a new era of research?

This experiment was inspired by the awareness that technological advancement, especially the works on the development of artificial intelligence, will irreversibly change the manner of communication between consumers and brands. The change in...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Anna Martenka, Salomea Swierkowska, Tomasz Dulinicz
September 8, 2019
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Citation

Martenka, Swierkowska and Dulinicz (2019a, September 08). The world after CAWI. Are we at the threshold of a new era of research?. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/the-world-after-cawi-are-we-at-the-threshold-of-a-new-era-of-research--10699


Research papers

Choosing wisely?

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}In this paper, Ipsos MORI and client Citizens Advice Scotland showcase results from the first-ever study to demonstrate the impact and relative efficacy of different deliberative...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Sara Davidson, Emma Grant McColm
Company: Ipsos MRBI
September 8, 2019
×

Citation

Davidson and McColm (2019a, September 08). Choosing wisely?. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/choosing-wisely-