Summarising his recently launched book: "MARKETING is FINANCE is BUSINESS" in 4 key stages, you will discover the rocket science behind the creation of meaningful marketing miracle in the galactic age upon us. Chris will show why marketing based on fundamentals (like insights) is so much more than pretty pictures and Silicon snake oil. He will inspire us:
1) To (literally) look up to the sky and challenge our current mindsets;
2) To look back on the last 50 years of marketing and finance;
3) To build on it looking forward to the next 50 years, and;
4) To eventually translate marketing in the language your board and investors can and want to understand.
This last part will go deeper on his trademarked prototype for Alpha M, the world's first-ever marketing rating model. Alpha M is designed to help marketers "speak better Wall Street", and to help the finance world make smarter investment decisions.
Catalogue: Webinars 2016
Author: Lucy Davison
June 15, 2017
Catalogue: Qualitative 2013: Brilliant Transformations
Author: Edward Appleton
June 15, 2013
- This could also be of interest