Resources Library by ANA

The Delphi approach

In recent years, the Delphi technique has become one of the most widely used qualitative forecasting approaches. However, relatively little has been written about the validity of the situational factors which are likely to influence the outcome of a...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice

Authors: L. K. Parkinson, Stephen T. Parkinson

June 15, 1984

The financial market data service for establishments

The paper explains, how periods of economic instability have led to new demands for market research data amongst the suppliers of financial services. During times of stagnating or even reduced market research budgets, the structural survey of the...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Author: Rolf Pfleiderer

Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH

June 15, 1984

Spending research money

What strategy should be adopted by researchers who want to help media planning? The traditional route has been to provide databases on media exposure, and these will continue to be required though their design, and access to them, could be improved....

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Author: Simon Broadbent

June 15, 1984

The latest developments in bar-code scanning in food stores

This paper discusses the development of scanning, particularly in Europe, and the uses of consumer sales data captured at the point-of-sale in marketing research.

Catalogue: Seminar 1984: Are Interviewers Obsolete?

Author: Graham C. Suffolk

Company: Nielsen

June 15, 1984

Media- scanner- planning

During the seventies the readership of printed media in The Netherlands was measured by the Nationale Onderzoek Persmedia (NOP). The NOP surveys were conducted every two years on the basis of circa 10.000 individual, face-to-face, interviews and,...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Author: Maurice de Hond

June 15, 1984

Birthrate in decline

In view of the decline in birthrate which has occurred in industrialised countries, the companies operating in the Youths' Products Markets are faced with serious problems both with regard to the decreased number of youths and with regard to the lack...

Catalogue: Seminar 1984: Marketing To Children And Young Consumer

Authors: Arnaldo Aisa, Luisa Pogliana

June 15, 1984

Breadline Britain

The paper describes and analyses two case studies, one at national and the other at local level. These examine contemporary living standards and public attitudes to poverty at a time of economic recession and strain on the welfare state in Britain,...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Authors: Stewart Lansley, Brian Gosschalk

June 15, 1984

Do-it-yourself products for home improvement/repair

This study was, therefore, designed primarily to determine the demographic and socioeconomic profile of do-it-yourselfers. Data obtained from 119 households located in the city of Niagara Falls and suburbs, and analyzed using discriminant analysis...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice

Author: Venxatakrishna V. BeIlur

June 15, 1984

Fully interactive media planning model

This new model called: "Sherlock" is smart, speedy interactive. It really helps the media planner to find out the convenient plan. The time required for an evaluation is less than three seconds. For an optimisation it varies from some seconds to some...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Authors: Henri Bergonier, Jean-Pierre Vignolle, Denis Harang

June 15, 1984