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Birthrate in decline

Date of publication: June 15, 1984

Catalogue: Seminar 1984: Marketing To Children And Young Consumer

Authors: Arnaldo Aisa, Luisa Pogliana

Abstract:

In view of the decline in birthrate which has occurred in industrialised countries, the companies operating in the Youths' Products Markets are faced with serious problems both with regard to the decreased number of youths and with regard to the lack of adequate and timely information about present general sociological changes in the Youths' population. This paper illustrates an initiative promoted by Arnoldo Mondadori Editore in this respect.

Arnaldo Aisa

Author

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Luisa Pogliana

Author

This is a long description of some author details.

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Aisa and Pogliana (1984a, June 15). Birthrate in decline. ANA - ESOMAR. Retrieved April 24, 2024, from


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