Birthrate in decline

Date of publication: June 15, 1984


In view of the decline in birthrate which has occurred in industrialised countries, the companies operating in the Youths' Products Markets are faced with serious problems both with regard to the decreased number of youths and with regard to the lack of adequate and timely information about present general sociological changes in the Youths' population. This paper illustrates an initiative promoted by Arnoldo Mondadori Editore in this respect.

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