Abstract:
In view of the decline in birthrate which has occurred in industrialised countries, the companies operating in the Youths' Products Markets are faced with serious problems both with regard to the decreased number of youths and with regard to the lack of adequate and timely information about present general sociological changes in the Youths' population. This paper illustrates an initiative promoted by Arnoldo Mondadori Editore in this respect.
This could also be of interest:
Research Papers
The decline and fall of manufacturer branding
Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Author: William Ramsay
 
June 15, 1992
Research Papers
Decline in the status of household decision-making
Catalogue: ESOMAR Congress 1968
Author: Peter Cooper
Company: QRi Consulting Ltd.
June 15, 1968
Research Papers
The decline of the birth rate and its influence on marketing to the younger generation
Catalogue: Seminar 1978: Researching Children
Author: Rolf Speetzen
 
October 1, 1978
![The documents and videos are available for ESOMAR members only!](/static/img/ana_document_bg.png)