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Wage, J. L. (1960a, June 15). Mytho-mathematosis in marketing decisions?. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/mytho-mathematosis-in-marketing-decisions-
Zanelli et al. (1960a, June 15). Group discussion on "Advertising research: a special advertising programme directed to children" and "A new approach to the evaluation of advertising schemes". ANA - ESOMAR. Retrieved April 28, 2024, from
B.V., E. (1960a, June 15). Creation of a brand image for a new product. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/creation-of-a-brand-image-for-a-new-product
Agostini et al. (1960a, June 15). Group discussion on "A short-cut method for estimating the unduplicated-audience of a combination of media" and "Advertising research". ANA - ESOMAR. Retrieved April 28, 2024, from
Deutsch, E. (1960a, June 15). Motivation research in the field of distribution. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/motivation-research-in-the-field-of-distribution-103
Stapel, J. (1960a, June 15). The consumption pioneers. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/the-consumption-pioneers-110
Zanelli, E. (1960a, June 15). Advertising research. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/advertising-research-89
de Leve, S. (1960a, June 15). Advertising research (French). ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/advertising-research-french--92
Deutsch, E. (1960a, June 15). Motivation research in the field of distribution (French). ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/motivation-research-in-the-field-of-distribution-french-