Resources Library by ANA

Service development in Swedish service companies

The result of the study is derived from interviews with some thirty service companies which are members of the Swedish Coaliation of Service Industries. The study has focused on service development with the underlying assumption that this is the...

Catalogue: Seminar 1987: Strategies For Service Management

Author: Göran Hyttfors

June 15, 1987

An on-line database of a government-sponsored training scheme

The Youth Training Scheme (YTS) is one of a number of training programmes administered by the Manpower Services Commission (MSC) in the UK. From its introduction in the spring of 1983 YTS offered one year of combined training and work experience to...

Catalogue: Seminar 1987: M.M.I.S- Useful For The User

Authors: Duncan Gray, Stephen Kelly

June 15, 1987

Attitude segmentation as contained in the single source approach exemplified by environment consciousness

It is a well known fact that environmental consciousness as a social trend has been gaining ground for several years. A large amount of survey results consistently show an immense increase. A GfK survey, in which people were asked to spontaneously...

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions

Authors: Wolfgang Adlwarth, Fawzia Vardag

June 15, 1987

Demand protection for bulk drugs

This paper is based on a study sponsored in 1984 by one of the clients of Operations Research Group. The broad objective of the study was to identify viable bulk drugs for manufacture and to estimate the gap between future requirement and indigenous...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry

Author: S. Rajagopal

Company: Operations Research

June 15, 1987

Europe 1

The initiative taken by EUROPE 1 to ask SOFRES to carry out a more detailed study than those that have been carried out in the past on the image that the radio station presents to its listeners, dates back to the beginning of 1983.

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions

Authors: Robert Parturier, Jean-Louis Laborie

Company: KANTAR TNS Malaysia

June 15, 1987

Farmad

Display advertising is expensive. In the U.K. the cost of a single insertion of a full-page, four colour advertisement in the leading farming publications ranges from £1,500 to well over £3,000. Similar levels of cost are involved in other...

Catalogue: Seminar 1987: Identifying Change in European Agriculture

Author: Howard Biggs

June 15, 1987

Decision support systems learning to apply computers

Computerised DSS do provide the potential for better decisions to be made and for significant increases in management productivity. The degree to which this potential can be realised depends upon culture and organisation as much as upon computer...

Catalogue: Seminar 1987: M.M.I.S- Useful For The User

Author: Gavin T. Leslie

June 15, 1987

TV measurement in a changing environment

The paper is in four sections. It looks first at the television changes occurring and makes some predictions for the nineties. Then the existing tools for television audience measurement and appreciation are reviewed. In the third section the likely...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions

Author: John Clemens

June 15, 1987

Consumer typology in Saudi Arabia

The housewife in Saudi Arabia is an important consumer most notably because of the introduction within the last year of broad scale advertising on the national TV networks. This paper examines the beliefs, attitudes and lifestyle of this group and...

Catalogue: Seminar 1987: Research In Arab Countries

Author: Mike Jewell

June 15, 1987