Abstract:
The initiative taken by EUROPE 1 to ask SOFRES to carry out a more detailed study than those that have been carried out in the past on the image that the radio station presents to its listeners, dates back to the beginning of 1983.
This could also be of interest:
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Europe 1990
Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Authors: Edward W. Whitley, Malcom R. Mather, Wendy L. Bunning
 
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Strategic planning across Europe
Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Authors: Roger Sargood, Malcom R. Mather
Company: Gallup International Association
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Research in Europe 1984
Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Dawn Mitchell
Company: Burke, Inc.
June 15, 1984
