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Attitude segmentation as contained in the single source approach exemplified by environment consciousness

Date of publication: June 15, 1987

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions

Authors: Wolfgang Adlwarth, Fawzia Vardag

Abstract:

It is a well known fact that environmental consciousness as a social trend has been gaining ground for several years. A large amount of survey results consistently show an immense increase. A GfK survey, in which people were asked to spontaneously mention subjects about which they are worried, showed that the protection of the environment in 1980 was mentioned by only 9 6 of the interviewees. In 1986 43 % were concerned about the protection of the environment, which resulted in a climb from position 9 in 1980 to position 2 in 1986.

Wolfgang Adlwarth

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Fawzia Vardag

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Citation

Adlwarth and Vardag (1987a, June 15). Attitude segmentation as contained in the single source approach exemplified by environment consciousness. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/electronic-single-source-consumer-panels