You searched for: ""

ANA has found 12193 results for you, in 1595 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

Advertising for equality (Spanish)

Back in 2016, Facebook presented a meta-analysis to ABI aiming to share how its brands were performing on Facebook campaigns and what were the main opportunities to improve their presence in the platform.One of the main findings was that the female...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Isabela Aggiunti
Company: Facebook
May 14, 2018
×

Citation

Aggiunti, I. (2018a, May 14). Advertising for equality (Spanish). ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/advertising-for-equality-spanish-


Videos

Redesigning a brand tracker

Main impact:As the Latin Airline giants TAM and LAN merged, they faced a whole host of challenges ahead of them as they looked to restructure and gain efficiencies, whilst shaping a strategy for the new LATAM brand. They joined forces with MESH...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Marcello Garritano, Priscila Tavares
Company: MESH Experience
May 14, 2018
×

Citation

Garritano and Tavares (2018a, May 14). Redesigning a brand tracker. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/redesigning-a-brand-tracker-9313


Videos

Predicting shopper behavior to win at retail (Spanish)

Using virtual shopping environments to understand shopper behavior. Based on a new virtual simulation platform (GfK SIMSTORE) and innovative research methodologies we are able to understand the perception and intuition of shoppers, and therefore the...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Suyvan Ley
Company: GfK
May 14, 2018
×

Citation

Ley, S. (2018a, May 14). Predicting shopper behavior to win at retail (Spanish). ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/predicting-shopper-behavior-to-win-at-retail-spanish-


Videos

Beyond numbers (Spanish)

Imagine being able to identify segmented key in-store touch points with no observations, no contact with shoppers, no lab test, no virtual reality test. Imagine you could have answers in 10 days only. Imagine you could count on more than 20 million...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Christian Abramson
Company: Colgate-Palmolive
May 14, 2018
×

Citation

Abramson, C. (2018a, May 14). Beyond numbers (Spanish). ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/beyond-numbers-spanish-


Videos

Building iconic brands (Spanish)

Quilmes is the classic beer brand in Argentina. In the last decade, it has been losing market share, and its affinity with consumers has been decreasing.AB Inbev has the challenge to change the trends in a mature market in which the leader is been...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Sebastian Corzo, Federico Barallobre
Companies: AB InBev, Kantar
May 14, 2018
×

Citation

Corzo and Barallobre (2018a, May 14). Building iconic brands (Spanish). ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/building-iconic-brands-spanish-


Videos

Beyond traditionalism (Spanish)

For too long, Latin American markets in general, the Mexican one in particular, have been characterized as "traditional", a backwater of relative stillness with a few quirks that can be managed by avoiding a few taboos and promoting some degree of...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Alfredo Troncoso, Elisa Romero
Companies: De La Riva Group, AB InBev
May 14, 2018
×

Citation

Troncoso and Romero (2018a, May 14). Beyond traditionalism (Spanish). ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/beyond-traditionalism-spanish-


Videos
×

Citation

Rivera and Lock (2018a, May 14). Modeling insights with ESPN. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/modeling-insights-with-espn


Videos

PEPFlix (Spanish)

Imagine this: your boss gives you the task to increase sales to each of your customers (you have 300 customers) but you only have 5 minutes to convince them. By the way, do not assume that your customers will give you their full attention during...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Javier Cohenar
Company: PepsiCo
May 14, 2018
×

Citation

Cohenar, J. (2018a, May 14). PEPFlix (Spanish). ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/pepflix-spanish-


Videos

MetLife insights engine

MetLife is on a journey to reinvent its business and brand to become a more high-performing, customer-led, and modern company. Critical to this is a deep understanding of customer needs as the foundation to deliver the right solutions for the right...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Carolina Erlich, Flynt Tuller
Company: MetLife Inc.
May 14, 2018
×

Citation

Erlich and Tuller (2018a, May 14). MetLife insights engine. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/metlife-insights-engine-9307