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Videos

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Unlocking Deeper Consumer Insights for Experiential Marketing

Introduction Understanding consumer behaviour is about more than tracking purchases; it?s about immersing ourselves in the entire journey?from the spark of intention to the rituals of consumption. Coca-Cola?s groundbreaking...

Catalogue: LATAM 2025
Author:
April 1, 2025

Videos

Videos

Silver Economy

The aging of the global population is an inescapable reality. In 1960, the proportion of adults aged 60 andover represented approximately 8% of the world's population. In 2022, this figure rose to 10% and is projectedto reach 16% by 2050. Although...

Catalogue: LATAM 2025
Author:
April 1, 2025

Videos

Shaping the Future

Presented by Tanja Kimova, Head of Evidence Continental Europe, Verian Group, BelgiumCross-national research is evolving rapidly, driven by methodological advancements, digital transformation, and the increasing need to safeguard data provenance...

Catalogue: ESOMAR Citizen Insights Summit
Author: Tanja Kimova
Company: Verian Group
March 4, 2025

Videos

Videos

Won't Somebody Please Think of the Children?!

Presented by Dr. Roland Abold, Managing Director, Infratest, GermanyPublic awareness of certain societal issues often increases significantly during times of crisis but tends to fade quickly once the acute phase is over. During the pandemic, there...

Catalogue: ESOMAR Citizen Insights Summit
Author: Roland Abold
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
March 1, 2025

Videos

The Silent Voices of Europe

Presented by Daniel Fazekas, Founder & CEO, Bakamo.Social, HungaryHave you ever considered that the fear of losing consumer status might outweigh the fear of losing jobs? Or that accents spoken by minorities could matter more than anything else?...

Catalogue: ESOMAR Citizen Insights Summit
Author: Daniel Fazekas
Company: Bakamo.Social
March 1, 2025