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Research papers
The digital world of children and young adolescents
This paper is based on a study led by Dr. Barbie Clarke, Family Kids and Youth, with the support of Andrew Harrison, CEO, The Carphone Warehouse, and Marc Goodchild, Head of Interactive and On-Demand, BBC Children's. The authors will present the main...
Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Barbie Clarke, Andrew Harrison, Marc Goodchild
September 15, 2010
Research papers
Mind the GAP!
What divides exist in a developing country like India and how are researchers handling these divisions? India faces cultural and socio-economic barriers such as: generations (from boomer to zoomer); locations (urban, rural and everything in between);...
Catalogue: Congress 2010: The Changing Face Of Market Research
Author: Pravin Shekar
September 15, 2010
Research papers
How to shape future health and beauty shopping
ProcterGamble is widely seen as cutting edge in how well we understand consumer and market dynamics and how we bring this knowledge to our retail partners. The project 'How to Shape Future Health and Beauty Shopping' embarks on a highly collaborative...
Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Andreas Onnen, Marion Tamme
Companies: Procter & Gamble, GIM- Gesellschaft fur innovative Marktforschung
September 15, 2010
Research papers
A small rock holds back a great wave
This paper responds to the challenges of globalisation and the digital society by arguing that the problem for MR today is not that of too much change, but rather too little. In a world where data is seemingly infinite, we now need to provide data...
Catalogue: Congress 2010: The Changing Face Of Market Research
Author: Judith Passingham
Company: KANTAR TNS Malaysia
September 15, 2010
Research papers
Advocracy - Harnessing the power of the consumer
This paper illustrates a new and more robust model for advocacy in the multi-media age. Building upon previous models, the authors identify the different variables that create advocacy and show how to engage people at both the category and brand...
Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Stephen Phillips, Kate Willis
September 15, 2010
Research papers
Coca-Cola Europe and the Philosopher's Stone
On realization that only 20% of their Brand Tracker information was used across all 32 European markets, Coca-Cola Europe started searching for the Philosopher's Stone. The journey will take the us through the difficulties of negotiating a positive...
Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Patricio Pagani, Richard Raubik, James May
Companies: Infotools, KANTAR TNS Malaysia, The Coca-Cola Company
September 15, 2010
Research papers
Feelings you can bank on
This paper reveals an exciting new approach to customer satisfaction tracking, one that takes a proven and intuitive device for measuring emotion and uses it to provide highly actionable, real-time customer feedback for clients. With reference to a...
Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Bhavya Shah, Sarajit Mitra, Orlando Wood
Companies: HSBC Holdings, BrainJuicer
September 15, 2010
Research papers
Marrying CRM analytics with research insights to formulate the best in class customer loyalty strategy
This paper intends to examine the analytics and research approach that are being used in customer loyalty. It will evaluate the pros and cons of each method and recommend a new methodology to help business leaders and loyalty marketers to better...
Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Andy Kung, James Wong King Fai
September 15, 2010
Research papers
