Abstract:

This paper is based on a study led by Dr. Barbie Clarke, Family Kids and Youth, with the support of Andrew Harrison, CEO, The Carphone Warehouse, and Marc Goodchild, Head of Interactive and On-Demand, BBC Children's. The authors will present the main findings, illustrating the ways in which children are using digital technology, in particular how it is used to communicate emotionally. They will outline steps that organisations might take to meet the needs of their young audiences (while ensuring their safety and protection). Included are implications for researchers and opportunities for future research.