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Research papers

Conditions under which the Belson Agostini and the NCK segmentation methods lead to the same decision

Readers familiar with the Belson segmentation technique will note some points of similarity: Dr. Belson's method dichotomises the group at the point where the unweighted absolute difference is maximum, while we think that a weighted difference is...

Catalogue: Seminar 1972: Segmentation And Typology
Author: J. Perez-Seoane
June 15, 1972
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Citation

Perez-Seoane, J. (1972a, June 15). Conditions under which the Belson Agostini and the NCK segmentation methods lead to the same decision. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/conditions-under-which-the-belson-agostini-and-the-nck-segmentation-methods-lead-to-the-same-decision


Research papers

Evaluating the corporate marketing policies of retail organisations

This paper defines the corporate marketing objectives of retail organisations; and suggests ways in which market research can evaluate their achievement.

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Martin Simmons
June 15, 1972
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Citation

Simmons, M. (1972a, June 15). Evaluating the corporate marketing policies of retail organisations. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/evaluating-the-corporate-marketing-policies-of-retail-organisations


Research papers

The reflection of the effects of a changing environment in the development of requirements

The importance of market research is steadily growing in Hungary too. The enterprises make their short and medium range decisions concerning production on the basis of the expected reactions of the market. Prior market surveys and the conclusions to...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: V. Vani
June 15, 1972
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Citation

Vani, V. (1972a, June 15). The reflection of the effects of a changing environment in the development of requirements. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/the-reflection-of-the-effects-of-a-changing-environment-in-the-development-of-requirements


Research papers

To a complete marketing information system

The information necessary for the marketing decision making is generally issued from many chronological and spatial independent systems. It is the case for SECODIP where we find several information systems consumer's panels, retailer panel,...

Catalogue: Seminar 1972: Panels
Author: Françoise Rostand
June 15, 1972
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Citation

Rostand, F. (1972a, June 15). To a complete marketing information system. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/to-a-complete-marketing-information-system


Research papers

Loyalty reports

In this document we describe the basic structure of buyer behaviour for a certain frequently-bought branded product. The purpose is to illustrate, in terms of a real-life but coded example, the analysis of brand-switching, of heavy buyers, of...

Catalogue: Seminar 1972: Panels
Author: Gerald J. Goodhardt
June 15, 1972
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Citation

Goodhardt, G. J. (1972a, June 15). Loyalty reports . ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/loyalty-reports-


Research papers

Entropics methods and typological analysis

Perhaps one of the more fascinating aspects of taxonomy - of classification, that is, seen as a formation rather than as the identification of classes - consists in gradual research by "sifting", known as analysis of the latent structure, with the...

Catalogue: Seminar 1972: Segmentation And Typology
Author: Giorgio Visintini
Company: DOXA
June 15, 1972
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Citation

Visintini, G. (1972a, June 15). Entropics methods and typological analysis . ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/entropics-methods-and-typological-analysis-


Research papers

Product research in the communication industry

Instead of giving a listing of all kinds of product research which could be done for the communication industry, a view is given of the several research projects which were carried out for a regional newspaper in the last 5 years . The research was...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Authors: Piet L. C. Nelissen, H. G. J. Beeren
June 15, 1972
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Citation

Nelissen and Beeren (1972a, June 15). Product research in the communication industry . ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/product-research-in-the-communication-industry-


Research papers

Segmentation and cluster analysis

It has become commonplace to note the growing use of sophisticated techniques in processing market research: cluster analysis and segmentation analysis, as well as factor analysis, discriminant analysis, canonical analysis, multivariate analysis of...

Catalogue: Seminar 1972: Segmentation And Typology
Author: Joseph Lion
June 15, 1972
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Citation

Lion, J. (1972a, June 15). Segmentation and cluster analysis. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/segmentation-and-cluster-analysis


Research papers

Backwards segmentation using hierarchical clustering and Q-factor analysis

Two basic questions facing the researcher when dealing with backwards segmentation relate to the choice of the data handling technique and the choice of variables to work with. The findings reported here suggest that the latter question is far more...

Catalogue: Seminar 1972: Segmentation And Typology
Author: Flemming Hansen
June 15, 1972
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Citation

Hansen, F. (1972a, June 15). Backwards segmentation using hierarchical clustering and Q-factor analysis. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/backwards-segmentation-using-hierarchical-clustering-and-q-factor-analysis