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Research papers

Models and myths of brain lateralization

We review this work and identify what we feel is a reasonable stance in generalizing to normal people. Then we address a key issue underlying marketers' interpretations of hemispheric lateralization phenomena. Specifically, we are interested in...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Authors: Niels Erik Lundsgaard, Flemming Hansen, Jerry C. Olson, William J. Ray
June 15, 1984
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Citation

Lundsgaard, Hansen, Olson and Ray (1984a, June 15). Models and myths of brain lateralization. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/models-and-myths-of-brain-lateralization


Research papers

Adolescents and the computer challenge

Among many stereotypes, one is central: the primordial role of young people and children. They are supposed to have no difficulty grappling with computers from the outset, to be naturally enthusiastic and to learn easily. So, they will be initiators....

Catalogue: Seminar 1984: Marketing To Children And Young Consumer
Authors: Yves Rickebusch, Bernard Masoliver
June 15, 1984
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Citation

Rickebusch and Masoliver (1984a, June 15). Adolescents and the computer challenge. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/adolescents-and-the-computer-challenge


Research papers

Discovery of a new target group by means of market research as an a answer to recession

The situation on the oil market in Germany has been an extremely difficult one for a number of years. Permanent price fights of the established trademark companies among each other and with the petrol stations of consumer markets have, for a long...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Jurgen Meyer
June 15, 1984
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Citation

Meyer, J. (1984a, June 15). Discovery of a new target group by means of market research as an a answer to recession. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/discovery-of-a-new-target-group-by-means-of-market-research-as-an-a-answer-to-recession


Research papers

Making it all happen: The client's point of view

In a company such as Regie Renault, the weight of studies carried out outside France is naturally important. Among these a large number are undertaken by our foreign branches in their particular countries. The studies to be discussed here will be...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Daniel Leconte
June 15, 1984
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Citation

Leconte, D. (1984a, June 15). Making it all happen: The client's point of view. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/making-it-all-happen-an-exercise-of-communications-2523


Research papers

The impact of the recession on professionalism in market research in the U.K. 1978-1983

The paper attempts to provide an overview of how the recent recession has affected professionalism in Market Research in the UK. It is in five main sections.

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: John A. Samuels
June 15, 1984
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Citation

Samuels, J. A. (1984a, June 15). The impact of the recession on professionalism in market research in the U.K. 1978-1983. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/the-impact-of-the-recession-on-professionalism-in-market-research-in-the-u-k-1978-1983


Research papers

The index of consumer sentiment: Another look at the data and some methodological improvements

The Index of Consumer Sentiment (ICS) can be used to explain and forecast changes in the aggregate course of the economy. Its explanatory as well as its predictive power appears to be relatively low. Partly this might be caused by some methodological...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Authors: Hans Kasper, Ton Kuylen
June 15, 1984
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Citation

Kasper and Kuylen (1984a, June 15). The index of consumer sentiment: Another look at the data and some methodological improvements . ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/the-index-of-consumer-sentiment-another-look-at-the-data-and-some-methodological-improvements-


Research papers

The latest attempt to square the circle

A source of dissatisfaction among media planners in Germany was the impression that different instruments for measuring quality of media contacts led to different scores depending on the medium offering the score. Against this background a very large...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Author: Peter Beike
June 15, 1984
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Citation

Beike, P. (1984a, June 15). The latest attempt to square the circle. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/the-latest-attempt-to-square-the-circle


Research papers

The use of new technology to help the consumer

This paper describes the work of Consumers' Association, publishers of Which?, and of The Survey Unit, giving some details of their aims, organisation, and methods, and describing briefly the problems, particularly those associated with data...

Catalogue: Seminar 1984: Are Interviewers Obsolete?
Authors: Michael Warren, Michael Willmott
June 15, 1984
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Citation

Warren and Willmott (1984a, June 15). The use of new technology to help the consumer. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/the-use-of-new-technology-to-help-the-consumer


Research papers

Unsolved problems in media planning and media research and their interaction

If there is one field of research where misunderstandings are plentiful, than it is in the field of multi-media A.I.R. research intended for the media planning function. The basic problem is that a medium has to tell its prospective customers, what...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Author: Benno Stoppelman
June 15, 1984
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Citation

Stoppelman, B. (1984a, June 15). Unsolved problems in media planning and media research and their interaction. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/unsolved-problems-in-media-planning-and-media-research-and-their-interaction