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The impact of the recession on professionalism in market research in the U.K. 1978-1983

Date of publication: June 15, 1984

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Author: John A. Samuels

Abstract:

The paper attempts to provide an overview of how the recent recession has affected professionalism in Market Research in the UK. It is in five main sections.

John A. Samuels

Author

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Johnson, M. (1985a, November 06). The impact of changes in retailing on promotions research. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/the-impact-of-changes-in-retailing-on-promotions-research


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Monitoring recession effects on sales of gas in North West England

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Author: H. G. Berrisford

 

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Berrisford, H. G. (1984a, June 15). Monitoring recession effects on sales of gas in North West England. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/monitoring-recession-effects-on-sales-of-gas-in-north-west-england


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The industrialization of market research

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research

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September 1, 1978

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van der Zwan, A. (1978a, September 01). The industrialization of market research. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/the-industrialization-of-market-research


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Fad and progress in motivation research Authors: Herta Herzog
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Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Samuels, J. A. (1984a, June 15). The impact of the recession on professionalism in market research in the U.K. 1978-1983. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/the-industrialization-of-market-research