Resources Library by ANA

Less is more: Being deprived often brings out the best

This is a presentation that shows the power of taking something away. In a world where we are used to asking for more, while we indeed already have more, it seems almost backward. In the world of research where we ALWAYS want MORE it seems even more...

Catalogue: Congress 2015: Revelations

Authors: Vanessa Oshima, David McCaughan

June 15, 2015

Now I see what you mean

Our training and our professional culture leads us to think of the world through a rational, linguistic filter. We cling on to the idea that there is an objective reality 'out there' and that we have an impartial, objective standpoint. Of course,...

Catalogue: Congress 2015: Revelations

Authors: Nick Coates, Fiona Hall, Kevin McLean

June 15, 2015

All the little things

I am 45 years old and have never held hands with a lover in public, shared Irish drag queen Panti in an impassioned defence of free speech in Ireland, after she was heavily criticised for calling out homophobes in the media. Ireland's foremost...

Catalogue: Congress 2015: Revelations

Author: Panti Bliss

June 15, 2015

Shedding the chastity belt

India has been a latecomer to the sexual revolution. It is only now that society and brands are having to acknowledge and respond to the Indian woman's demand for sexual equality and everything that comes with it. This paper discusses implications...

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Farah Bashir, Karan Kumar, Poonam V. Kumar

Company: KANTAR TNS Malaysia

June 15, 2015

Social media disruption

This session will present the key risks and opportunities social media represents to the research industry at large. Key points to be addressed during this session include:-The current state of social media in the MENA region stats &...

Catalogue: MENAP Forum 2015: Leading Transformation

Author: Fadl Al Tarzi

June 15, 2015

Blasting 10 Big Data myths with 10 panel data examples

Theory is nice but data is heaven. Most market researchers have heard a lot of theory about big data, but few have seen the data and worked with it themselves. And we all know that the best way to truly understand and internalise something is to see...

Catalogue: Congress 2015: Revelations

Author: Annie Pettit

June 15, 2015

What does your brand smell like?

This presentation will highlight the relevance of sensory branding as a means for enhancing brand uniqueness and simultaneously adding other layers to the elements that help create brand equity.Brands are carriers of symbolic and non-symbolic...

Catalogue: Sensory Forum 2015: Marketing Meets Science

Author: Massimo Cealti

June 15, 2015

Turning data and asian consumer insights into action

Join this highly interactive talk show - with an impressive line-up of industry thought leaders - who will share novel regional insights and describe their own experiences with new technologies and approaches, and how it can create customer-centric...

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Gemma Calvert, Chris Neo, James Parsons, Martin Roll, Rinita Singh

June 15, 2015

Measuring pricing power of a global brand in an Asian market

In a country of 1.2 billion people, where over 6 million small stores form the key distribution channel, magic price points, coinage, penetration packs and regional tastes determine pricing power. Facing low cost regional and global competitors, and...

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Don Sexton, Kamal Sen, Ruchira Jain, Venu Gorti

June 15, 2015