Abstract:

This session will present the key risks and opportunities social media represents to the research industry at large. Key points to be addressed during this session include: -The current state of social media in the MENA region stats & figures-Understanding current user habits & trends across social media in the MENA region -Social media research -What are the unique opportunities created by social media -What value / insights can be derived through social media research – examples of metrics -Contrast and comparison between traditional and social media research -Opportunities, risks and challenges for traditional research agencies -Live examples from successful adopters of social media research.