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Research papers
Social graph theories
Has the monopoly of traditional population segmentation criteria and sampling methods come to an end? Can demographics (employment, age, sex, ethnicity, etc) or behavioural (consumption and cultural habits) criteria be replaced by new "community...
Catalogue: Congress 2008: Frontiers
Authors: Anthony Hamelle, Guilhem Fouetillou
Company: Linkfluence
September 26, 2008
Research papers
Storytelling with international millionaires
This paper is the story of how UBS, their global advertising agency Publicis and Spring looked at the rarefied world of High Net Worth Individuals, using innovative storytelling research to understand the key relationship dynamics that drove them....
Catalogue: Congress 2008: Frontiers
Authors: Sarah Hamburger, Patricia Lawry
September 26, 2008
Research papers
Loser, hero or human being
A research without questions asked? The consumer in lead of moderation and analysis? Results in the form of consumer generated cartoons of archetypes and 200 consumer generated stories? Our presentation is exactly about this: a narrative project that...
Catalogue: Congress 2008: Frontiers
Authors: Wim van der Noort, Jochum Stienstra
Company: Ferro Explore!
September 26, 2008
Research papers
Anticipating tomorrow's societal change today
We realize that after years of benefiting from emerging markets and cheap products through cheap foreign labor, most Western countries such as Germany, France, the United States and Great Britain are now facing the negative effects of globalization:...
Catalogue: Congress 2008: Frontiers
Authors: Christian Wenger, Kerstin Ullrich
September 26, 2008
Research papers
Is the world really flat?
This paper looks at the general status and role of women in the society in countries that are culturally very different from each other and then examines the notions of love and romance among them. It explores in details to see if the forces of...
Catalogue: Congress 2008: Frontiers
Authors: Manish Makhijani, Sakkina Pittalwala
Companies: Flamingo, Unilever
September 26, 2008
Research papers
Reaching through the crystal ball
What will society look like in 2015 and what can a product and service provider do now to prepare for such an unknown place? These are the twin challenges that this paper seeks to address. Developing scenarios and futures processes (looking...
Catalogue: Congress 2008: Frontiers
Authors: David Palmer, Paul Stamper
Company: KANTAR TNS Malaysia
September 26, 2008
Research papers
