Loser, hero or human being

Date of publication: September 26, 2008

Abstract:

A research without questions asked? The consumer in lead of moderation and analysis? Results in the form of consumer generated cartoons of archetypes and 200 consumer generated stories? Our presentation is exactly about this: a narrative project that helped the Dutch Government to better understand the perspective of the young consumer on drinking, driving the designated driver. We will take you through the process and the results. Be ready for a paradigm switch!

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