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Research papers
Cost effective advertising
Advertising performance is probably the most discussed subject amongst marketing and advertising people, particularly in the pharmaceutical field. This paper discusses the way that Ciba-Geigy and their advertising agency, the General Advertising...
Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry
Authors: Frank Collins, Geoffrey C. Brook
Company: Gallup International Association
June 15, 1983
Research papers
A practical 'learning tool' for marketing planning when using an extensive marketing research mix
The 'learning tool' as developed by the authors and called âBusiness Marketing and Marketing Research (B.M.M.R.) game, is especially designed for two groups of people:- Marketing researchers: To train in understanding the relative position of...
Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Authors: Peter L. F. de Jong, G. G. Immink
June 15, 1983
Research papers
Application of database technology to environmental data
The paper outlines the content of this proposed new Database product (IMSBASE) and explains how users will be able to work with it in order to draw off articles of commercial interest.
Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry
Author: James C. Newell
June 15, 1983
Research papers
Dial +613 612.145 for Australian tourist information
Australian tourist information, from four separate surveys, is being assembled on disc on interactive computers in Melbourne and New York. It can be accessed with the IMS computer programs, which allow you not only to reproduce tables already formed,...
Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry
Author: Roy Morgan
Company: Roy Morgan Research Pty Ltd
June 15, 1983
Research papers
Using cumulative pretest experiences to improve the effectiveness of radio commercials
The work reported here is based on a pretesting procedure developed by Radio Recall Research of Homdel, New Jersey, U.S.A. and analyzed by Drs. Sard and Sewall, Over the years pretested radio commercials have been classified on a wide variety of...
Catalogue: Seminar 1983: Effective Advertising- Can Research Help?
Authors: Dan Sarel, Murphy Sewall
June 15, 1983
Research papers
Family decision making and information processing
The purpose of this paper is to analyze information processing mechanisms as they operate in multi-member (household) decision making units. Based on 400 Information Display Board (IDB) experiments conducted separately with husbands and wives in...
Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Bernard Dubois
June 15, 1983
Research papers
The contribution survey research can make to the decision-making process (German)
The following paper reports on a dialogue held between the President of the German Constitutional Court and the author. This dialogue was set in motion indirectly by an article the author published in 1979 in the Frankfurter Allgemeine Zeitung about...
Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Elisabeth Noelle-Neumann
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1983
Research papers
