Abstract:
The paper outlines the content of this proposed new Database product (IMSBASE) and explains how users will be able to work with it in order to draw off articles of commercial interest.
Research Papers
Uses and application of IMS databases and information sources for competitor analysis
Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Authors: David Brown, Maryanne Roach
 
February 27, 1985
Research Papers
The need for international market intelligence systems
Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: James C. Newell
 
September 1, 1981
Research Papers
Pharmaceutical industry competitor analysis
Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Author: Christina Heuer
 
February 27, 1985
