Back

Family decision making and information processing

Date of publication: June 15, 1983

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Author: Bernard Dubois

Abstract:

The purpose of this paper is to analyze information processing mechanisms as they operate in multi-member (household) decision making units. Based on 400 Information Display Board (IDB) experiments conducted separately with husbands and wives in eight different product categories, the research data bank allows a systematic analysis of similarities and differences in the amount and nature of information as well as information acquisition strategies used by couples.

Bernard Dubois

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

The role of new information technology in decision making

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Author: Samuel A. Wolpert

 

June 15, 1977

×

Citation

Wolpert, S. A. (1977a, June 15). The role of new information technology in decision making. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-role-of-new-information-technology-in-decision-making


Research Papers

Information based decision making in pricing

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing

Authors: Peter S.H. Leeflang, Michel Wedel

 

June 15, 1993

×

Citation

Leeflang and Wedel (1993a, June 15). Information based decision making in pricing. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/information-based-decision-making-in-pricing


Research Papers

The pharmaceutical information center... A major resource for decision making

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing

Author: George Gerson

 

June 1, 1994

×

Citation

Gerson, G. (1994a, June 01). The pharmaceutical information center... A major resource for decision making. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-pharmaceutical-information-center-a-major-resource-for-decision-making


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Dubois, B. (1983a, June 15). Family decision making and information processing. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-pharmaceutical-information-center-a-major-resource-for-decision-making