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Family decision making and information processing

Date of publication: June 15, 1983

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Author: Bernard Dubois

Abstract:

The purpose of this paper is to analyze information processing mechanisms as they operate in multi-member (household) decision making units. Based on 400 Information Display Board (IDB) experiments conducted separately with husbands and wives in eight different product categories, the research data bank allows a systematic analysis of similarities and differences in the amount and nature of information as well as information acquisition strategies used by couples.

Bernard Dubois

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Citation

Dubois, B. (1983a, June 15). Family decision making and information processing. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-pharmaceutical-information-center-a-major-resource-for-decision-making