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Research papers

The personalisation of the institution in order to establish the images of the major British banks

This paper describes the experimental application to the identification of bank images of a technique previously used to differentiate between consumer goods such as lagers and perfumes where differences were subtle. The approach is based on the use...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: John F. Swift
June 15, 1982
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Citation

Swift, J. F. (1982a, June 15). The personalisation of the institution in order to establish the images of the major British banks. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/the-personalisation-of-the-institution-in-order-to-establish-the-images-of-the-major-british-banks


Research papers

The pessimism with technology

Based on systematic typology analyses, seven clearly defined types of attitudes towards technology today and in the future were elaborated. A negative attitude towards technology is not an attitude that is widely distributed. Individual groups...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Claus Merbold
June 15, 1982
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Citation

Merbold, C. (1982a, June 15). The pessimism with technology. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/the-pessimism-with-technology


Research papers

The evaluation of the psycho-sociological and socio-cultural approach in the elaboration of the marketing policy followed by the Credit Lyonnais in the 70s (French)

In response to the far-reaching changes that have occurred in the banking industry since the early 1960s, we were led to resort to sophisticated research, constantly broadening the field of factors brought in to explain our customers' behaviour In...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Bernard Sue
June 15, 1982
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Citation

Sue, B. (1982a, June 15). The evaluation of the psycho-sociological and socio-cultural approach in the elaboration of the marketing policy followed by the Credit Lyonnais in the 70s (French). ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/the-evaluation-of-the-psycho-sociological-and-socio-cultural-approach-in-the-elaboration-of-the-marketing-policy-followed-by-the-credit-lyonnais-in-the-70s-french-


Research papers

The future of television audience measurement in Europe

The objects of this paper are firstly to consider the key elements associated with the choice of research techniques (Section 2) and then to examine the recent changes taking place and their effects on consumer choice of broadcast material and...

Catalogue: Seminar 1982: Improving Media Research
Author: Stephan Buck
June 15, 1982
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Citation

Buck, S. (1982a, June 15). The future of television audience measurement in Europe. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/the-future-of-television-audience-measurement-in-europe


Research papers

The impact of generic supermarket products in the United Kingdom

In 1976 the first generic range was launched by Carrefour in France, since when the concept has been adopted in many parts of the world. Their penetration has varied considerably between countries, depending in part upon existing own label strength...

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Author: Peter McGoldrick
June 15, 1982
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Citation

McGoldrick, P. (1982a, June 15). The impact of generic supermarket products in the United Kingdom. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/the-impact-of-generic-supermarket-products-in-the-united-kingdom


Research papers

The Italian woman in the 1980s

The research, which was carried out in different phases (qualitative/quantitative) and with a sophisticated methodology on a final sample of 3000 women, clearly highlighted the greatest variability of the universe of Italian women. A particularly...

Catalogue: Papers 1982: Social Research And Prediction
Authors: Arnaldo Aisa, Luisa Pogliana
June 15, 1982
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Citation

Aisa and Pogliana (1982a, June 15). The Italian woman in the 1980s. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/the-italian-woman-in-the-1980s


Research papers

The London experiment

We may take the primary objective of the basic readership survey in each country to be to obtain for large numbers of publications estimates of average issue readership that are repeatable and stable, acceptably accurate and free from biases between...

Catalogue: Seminar 1982: Improving Media Research
Author: Pym Cornish
June 15, 1982
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Citation

Cornish, P. (1982a, June 15). The London experiment. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/the-london-experiment


Research papers

Panel research

For those of us from a manufacturing environment panel research means to an overwhelming degree continuous monitoring of markets through retail and consumer panels. In the UK the key operators are Nielsen and Audits of Great Britain (AGB). The AGB...

Catalogue: Seminar 1982: The Effective Use Of Panels
Author: J. T. Loughray
June 15, 1982
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Citation

Loughray, J. T. (1982a, June 15). Panel research. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/panel-research-2247


Research papers

Radical changes in the Dutch NRS

Earlier this month a new NOP media-survey started. Not an important feat in itself. Important is, however, that it is entirely different from its predecessors - especially in the methodological aspects. The alterations are based on the results of...

Catalogue: Seminar 1982: Improving Media Research
Author: Joop L. van Vliet
June 15, 1982
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Citation

van Vliet, J. L. (1982a, June 15). Radical changes in the Dutch NRS. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/radical-changes-in-the-dutch-nrs