Back

The future of television audience measurement in Europe

Date of publication: June 15, 1982

Catalogue: Seminar 1982: Improving Media Research

Author: Stephan Buck

Abstract:

The objects of this paper are firstly to consider the key elements associated with the choice of research techniques (Section 2) and then to examine the recent changes taking place and their effects on consumer choice of broadcast material and commercial airtime available (Section 3). Finally, the paper looks ahead to estimate the implications for television audience research during the I980's (Section 4).

Stephan Buck

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Television audience research in Europe

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Author: Charles C. Dawson

 

June 15, 1984

×

Citation

Dawson , C. C. (1984a, June 15). Television audience research in Europe. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/television-audience-research-in-europe


Research Papers

The television audience examined

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Maura Clancey

 

May 1, 1994

×

Citation

Clancey, M. (1994a, May 01). The television audience examined. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/the-television-audience-examined


Research Papers

Television audience measurement in Russia

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Authors: Elena Koneva, Vladimir Shchipkov

Company: Ipsos Comcon

June 15, 1996

×

Citation

Koneva and Shchipkov (1996a, June 15). Television audience measurement in Russia. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/television-audience-measurement-in-russia


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Buck, S. (1982a, June 15). The future of television audience measurement in Europe. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/television-audience-measurement-in-russia