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The future of television audience measurement in Europe

Date of publication: June 15, 1982

Catalogue: Seminar 1982: Improving Media Research

Author: Stephan Buck

Abstract:

The objects of this paper are firstly to consider the key elements associated with the choice of research techniques (Section 2) and then to examine the recent changes taking place and their effects on consumer choice of broadcast material and commercial airtime available (Section 3). Finally, the paper looks ahead to estimate the implications for television audience research during the I980's (Section 4).

Stephan Buck

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Research Papers

Television audience research in Europe

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Author: Charles C. Dawson

 

June 15, 1984

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Citation

Dawson , C. C. (1984a, June 15). Television audience research in Europe. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/television-audience-research-in-europe


Research Papers

The television audience examined

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Maura Clancey

 

May 1, 1994

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Clancey, M. (1994a, May 01). The television audience examined. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/the-television-audience-examined


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Television audience measurement in Russia

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Authors: Elena Koneva, Vladimir Shchipkov

Company: Ipsos Comcon

June 15, 1996

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Koneva and Shchipkov (1996a, June 15). Television audience measurement in Russia. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/television-audience-measurement-in-russia


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Citation

Buck, S. (1982a, June 15). The future of television audience measurement in Europe. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/television-audience-measurement-in-russia