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Videos

Stories from the fringe: The people strategy forgets

The most engaging stories are usually the ones whose characters live on the fringe, disrupting the norm and the expected.With this paper we showcase how by understanding the fringes you can magnify the trends and insights seen in the mainstream. How...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Peter Harrison, Vangelis Skouras, Ian Pierpoint
June 15, 2016
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Citation

Harrison, Skouras and Pierpoint (2016a, June 15). Stories from the fringe: The people strategy forgets. ANA - ESOMAR. Retrieved April 26, 2026, from


https://ana.esomar.org/documents/stories-from-the-fringe-the-people-strategy-forgets


Videos

Taking advantage of Google technology to measure media

The aim of the presentation is to illustrate how the research industry can take advance from the Google technology to measure the media.

Catalogue: Seminar 2016: Media Return on Investment
Author: Lanier Pietras
Company: Google
June 15, 2016
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Citation

Pietras, L. (2016a, June 15). Taking advantage of Google technology to measure media. ANA - ESOMAR. Retrieved April 26, 2026, from


https://ana.esomar.org/documents/taking-advantage-of-google-technology-to-measure-media


Videos

ESOMAR Representatives capsule

A move from autocracy to democracy, political polling is coming of age in some countries. Hear what is happening in Indonesia and Myanmar from two of the ESOMAR Country representatives.

Catalogue: Asia Pacific 2016: Get Connected!
Authors: John Smurthwaite, Harry Puspito, Marita Schimpl
June 15, 2016
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Citation

Smurthwaite, Puspito and Schimpl (2016a, June 15). ESOMAR Representatives capsule. ANA - ESOMAR. Retrieved April 26, 2026, from


https://ana.esomar.org/documents/esomar-representatives-capsule


Research papers

2X the impact at ½ the time and ½ the cost?

This paper will share the learnings from our experience of the journey to re-invent our Unilever H&A, one which we think successfully delivered on the brief. It will specifically cover four key areas: 1. What are the opportunities provided by...

Catalogue: Congress 2016: #WOW
Authors: Namita Mediratta, Karen O'Hara, Mark Whiting, Sunando Das
Company: KANTAR TNS Malaysia
June 15, 2016
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Citation

Mediratta, O'Hara, Whiting and Das (2016a, June 15). 2X the impact at ½ the time and ½ the cost? . ANA - ESOMAR. Retrieved April 26, 2026, from


https://ana.esomar.org/documents/2x-the-impact-at-the-time-and-the-cost--8668


Research reports

ESOMAR data protection checklist (Japanese)

The purpose of this document is to provide researchers with general guidance on their responsibilities within a global data protection framework to ensure that research participants retain control over their personal information. The specific...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2016
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Citation

B.V., E. (2016a, June 15). ESOMAR data protection checklist (Japanese). ANA - ESOMAR. Retrieved April 26, 2026, from


https://ana.esomar.org/documents/esomar-data-protection-checklist-japanese-


Videos

Welcome to the club

Objectivity is the human condition's main mechanism for deciphering the truth and our industry's golden rule. However, is the traditional paradigm of objectivity obstructing our ability to uncover real insight? This paper will show how cultural...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Steve Hill, Rhiannon Price
Company: Northstar Research
June 15, 2016
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Citation

Hill and Price (2016a, June 15). Welcome to the club. ANA - ESOMAR. Retrieved April 26, 2026, from


https://ana.esomar.org/documents/welcome-to-the-club


Videos

The past, present, and future of world building: An overview of the state of virtual reality

We have been world builders and storytellers since the beginning of time, and now with virtual reality we have the tools and the means to build worlds like we never have before. Virtual reality has already begun to change the entertainment,...

Catalogue: Congress 2016: #WOW
Author: Jennifer Duong
June 15, 2016
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Citation

Duong, J. (2016a, June 15). The past, present, and future of world building: An overview of the state of virtual reality. ANA - ESOMAR. Retrieved April 26, 2026, from


https://ana.esomar.org/documents/the-past-present-and-future-of-world-building-an-overview-of-the-state-of-virtual-reality


Videos

The river, the mud, the sieve, the gold

This presentation is of huge importance to the audience:-It is a pro-active tool, uncompromised research design-It is a subject of high societal impact (charity)-Unique: a narrative database for a domain, that can be used by singular brands within...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Author: Jochum Stienstra
Company: Ferro Explore!
June 15, 2016
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Citation

Stienstra, J. (2016a, June 15). The river, the mud, the sieve, the gold. ANA - ESOMAR. Retrieved April 26, 2026, from


https://ana.esomar.org/documents/the-river-the-mud-the-sieve-the-gold


Videos

Turning data from a liability risk to a safe fuel

The Data Revolution is well and truly underway. Clients and agencies alike have terabytes of personal data which would have cost a small fortune to collect only a decade ago. With the number of passive sensors able to collect all sorts of information...

Catalogue: Seminar 2016: Media Return on Investment
Author: Kim Smouter-Umans
June 15, 2016
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Citation

Smouter-Umans, K. (2016a, June 15). Turning data from a liability risk to a safe fuel. ANA - ESOMAR. Retrieved April 26, 2026, from


https://ana.esomar.org/documents/turning-data-from-a-liability-risk-to-a-safe-fuel