Turning data from a liability risk to a safe fuel
The Data Revolution is well and truly underway. Clients and agencies alike have terabytes of personal data which would have cost a small fortune to collect only a decade ago. With the number of passive sensors able to collect all sorts of information about how we go about our daily lives are set to explode, the terabytes of data will exponentially multiply. With all of this base knowledge at our fingertips the data world is our oyster, and we are set to make even better insights moving forward. The democratisation of access to personal data means that more people are collecting, using, and transferring data than ever before some may be experts in data handling and management, whilst others are new and without any prior knowledge. In this era of legal uncertainty, we need to redouble our efforts to ensure that we are handling this precious fuel carefully to ensure that regulators and privacy advocates alike do not close off access to the very source of our Data Revolution. To do that means following a number of recognised global best practice which can advise us on what we collect, how we collect it, and how we manage data through the lifecycle of any project. Getting it right takes time, but getting it wrong costs a whole lot more. Join us as we explore how to best convert your data liabilities risk into a safe-to-use resource for your entire company whilst respecting the individual who entrusts you with a piece of their identity. This could be a matter of life or death for your company!
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