Resources Library by ANA

Website versus traditional survey comments

A plethora of general and industry-specific websites make it possible for consumers to share their experiences, often in the form of ratings and open-ended comments very similar to those captured via traditional customer service and satisfaction...

Catalogue: Congress 2012: Accelerating Excellence

Authors: Randall Brandt, Michael House

Company: Maritz Research

September 13, 2012

Measuring emotions through a mobile device across borders, ages, genders and more

Mobile is a valid and useful tool to capture consumer insight. Using mobile, we can reach into most any nook and cranny of the world. More than just traditional research, we can use a mobile device to deliver rich media. We can also capture emotional...

Catalogue: Congress 2012: Accelerating Excellence

Authors: Rolfe Swinton, Rana El Kaliouby

September 13, 2012

Babyface: Reading nonverbal cues to measure infants' acceptance of food products

Since infants cannot use scales to indicate how much they like something, mothers must use non-verbal cues to infer product acceptance or rejection. As an alternative to an expensive central location test with mother-infant dyads, we used mothers'...

Catalogue: Congress 2012: Accelerating Excellence

Authors: Lauren Yourshaw, Payal Kondisetty, Ashley Gabel, Amy Elkes, Kelly Sheahan

Company: Blueberry

September 13, 2012

Why social commerce engines will power next-gen market research

The maturation of online social commerce has opened the door to a new type of market research. This new form is rooted in the fluid world of social engagement, where customer product experience proves as challenging to MR as the transition from...

Catalogue: Congress 2012: Accelerating Excellence

Authors: R. Scott Evans, Erin Defossé

Company: Bazaarvoice

September 13, 2012

Online anthropology

A new methodological approach- Online Anthropology- was applied to surface fresh understanding of customer behaviour in the cellular category. The approach revealed a key insight that enabled Sprint to turn a loss of 565,000 customers a quarter into...

Catalogue: Congress 2012: Accelerating Excellence

Author: Colin Utley

Company: MotiveQuest

September 13, 2012

Virtual future: Real Life or fantasy

Virtual technologies are in a perpetual state of motion with new developments changing and evolving to create new and exciting possibilities. Get up to date on the latest technologies in common use (e.g., virtual shopping, virtual banking, virtual...

Catalogue: Congress 2012: Accelerating Excellence

Authors: Andrew Reid, Matt Kleinschmit, Richard Rizzo

Company: Vision Critical

September 13, 2012

Ode to the unsung hero - Navigating the turbulent waters of research

This presentation provides a sneak peek into the multi-million research practice that aims to take one of the world's most-valued brands to lead its markets. It depicts how Coca-Cola has engineered a solution to one of research's oldest problems: how...

Catalogue: Congress 2012: Accelerating Excellence

Authors: Javier Quinones, Veronica Moreno, Patricio Pagani

Companies: Infotools, The Coca-Cola Company

September 13, 2012

Global Market Research 2012

Global Market Research 2012 is the 24th annual industry study undertaken by ESOMAR in cooperation with KPMG advisory. It continues to provide an authoritative review of the market research industry and explores how the market research landscape...

Catalogue: Global Market Research

Author: ESOMAR B.V.

September 10, 2012

Revue Française du Marketing (Septembre 2012)

En ces jours de rentrée scolaire pour certains, universitaire pour d'autres, professionnelle enfin pour tous, permettez-moi de vous souhaiter le meilleurpour les mois qui viennent. Paradoxal et peut-être suspect, me direzvous, à l'heure...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

September 1, 2012