Abstract:

Global Market Research 2012 is the 24th annual industry study undertaken by ESOMAR in cooperation with KPMG advisory. It continues to provide an authoritative review of the market research industry and explores how the market research landscape continues to evolve. The report includes: - Global & regional highlights and five-year trend data - Breakdowns of sources of turnover, spend by research method and design - Expert insights into the changing needs of research clients and agencies - An analysis of the challenges and opportunities facing opinion polls - The voice of selected outstanding new entrants to research, on their experiences and expectations - An overview of the top 25 companies and key financials for the top 10 - An industry journal of M&A activity and key news from the last 18 months.