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Videos
Meet the FTMI students
Brief discussion with the FTMI students about the state-of-art of the research industry.
Catalogue: Latin America 2014: Accelerating Growth
Author: Dan Foreman
June 15, 2014
Videos
Empowering a community to own the future
This presentation details a large-scale community consultation program that has informed The Queensland Plan: A 30 year vision for Queensland. This study engaged every State Member of Parliament, industry leaders, the business community and the...
Catalogue: Congress 2014: What Inspires?
Authors: Maree Taylor, Adam Hinds
Company: Colmar Brunton
June 15, 2014
Research papers
Comparing apples to pommes
B2B organisations are increasingly challenged with reaching a global and diverse target audience. In order for insights to be actionable across borders, researchers and marketers should be aware of the cultural biases that are at play when conducting...
Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Author: Conor Wilcock
June 15, 2014
Research papers
Social media research & B2B audiences
It is argued that Social Media (SM) based research gets closer to real people and that conversations are more honest/transparent than those generated via the old regime of surveys/ focus groups - it's also a damn sight cheaper!But recent research we...
Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Authors: Alex Johnston, Julie Knox
Company: Jigsaw Research
June 15, 2014
Videos
Bollywood drama in the research world
Researchers are forever looking for newer ways of engaging and understanding consumers. In this paper, I will be discussing how Dramaturgy, a concept borrowed from the study of theatre and introduced to sociology, can be applied in consumer research...
Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Sandeep Dutta, Kavita Rahman Gulati
Company: KANTAR TNS Malaysia
June 15, 2014
Videos
Becoming a customer of choice
Measuring and managing the rational and emotional dimensions of relationships, both internally and externally, is key to success in B2B markets. This presentation will discuss how to become both an internal and external customer of choice, and how...
Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Author: John Fleming
June 15, 2014
Videos
Creative planet
Creativity is the very essence of marketing, the fuel for strong brands, and a spirit that propels business as whole. Itâs potent stuff. But what we have known as creativity in the advertising industry is changing fast. We need to reconsider not...
Catalogue: Latin America 2014: Accelerating Growth
Author: Orlando Hooper-Greenhill
June 15, 2014
Videos
