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Becoming a customer of choice

Date of publication: June 15, 2014

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence

Author: John Fleming

Abstract:

Measuring and managing the rational and emotional dimensions of relationships, both internally and externally, is key to success in B2B markets. This presentation will discuss how to become both an internal and external customer of choice, and how this can give companies a significant strategic advantage.

John Fleming

Author

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