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Research papers

Adapting advertising to the media environment, or: The way to kill two birds with one stone

The significance of the media environment with respect to the effectiveness of advertising can be considered as one of the most arbitrary subjects in the field of media research and media planning. Systematical research in this field, however, has...

Catalogue: Seminar 1992: Media Research Meets The Future
Authors: Bouke Walstra, Piet L. C. Nelissen
June 15, 1992
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Citation

Walstra and Nelissen (1992a, June 15). Adapting advertising to the media environment, or: The way to kill two birds with one stone. ANA - ESOMAR. Retrieved April 01, 2026, from


https://ana.esomar.org/documents/adapting-advertising-to-the-media-environment-or-the-way-to-kill-two-birds-with-one-stone


Research papers

How people use television

This is a report on how people use television during prime time, based upon results from a study completed in March and April, 1992. A random sample of adults and teens in U.S. households were interviewed about how and why they use television, their...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Maura Clancey
June 15, 1992
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Citation

Clancey, M. (1992a, June 15). How people use television. ANA - ESOMAR. Retrieved April 01, 2026, from


https://ana.esomar.org/documents/how-people-use-television


Research papers

Proper use of qualitative and quantitative data in marketing research in the new technology age

The personalization of consumption is advancing because of the increase in single person households, which is due to the heightening maturation of consumption mind and individualistic orientation since the middle of the eighties. It has become...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Author: Terue Ohashi
June 15, 1992
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Citation

Ohashi, T. (1992a, June 15). Proper use of qualitative and quantitative data in marketing research in the new technology age. ANA - ESOMAR. Retrieved April 01, 2026, from


https://ana.esomar.org/documents/proper-use-of-qualitative-and-quantitative-data-in-marketing-research-in-the-new-technology-age


Research papers

Measurement of nonresponse error in national TV panels

In sampling human populations, the researcher is always faced with the issue of nonresponse, whether through the unwillingness or the inability of the predesignated respondent to supply the required information. The problem is magnified in the case...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: John A. Dimling
Company: Nielsen
June 15, 1992
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Citation

Dimling, J. A. (1992a, June 15). Measurement of nonresponse error in national TV panels. ANA - ESOMAR. Retrieved April 01, 2026, from


https://ana.esomar.org/documents/measurement-of-nonresponse-error-in-national-tv-panels


Research papers

Media 2000 plus

American society is engaged in a radical transformation from an era of mass media delivered by air to an era of class media delivered by wire. Mass media are associated with passive audiences, mass production, and mass consumption. Class media are...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Bruce Goerlich
June 15, 1992
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Citation

Goerlich, B. (1992a, June 15). Media 2000 plus. ANA - ESOMAR. Retrieved April 01, 2026, from


https://ana.esomar.org/documents/media-2000-plus


Research papers

M-Net

The paper outlines the background to the launch of M-Net in South Africa as a Pay TV channel in opposition to the government controlled channels, and explains the initial launch strategy. It outlines the growth of the channel to date, the current...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Heather Kennedy, Sue Grant
Company: Markinor (Pty) Ltd
June 15, 1992
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Citation

Kennedy and Grant (1992a, June 15). M-Net. ANA - ESOMAR. Retrieved April 01, 2026, from


https://ana.esomar.org/documents/m-net


Research papers

Outdoor advertising audience measurement

Since 1988 Summo, in cooperation with the outdoor advertising companies in Holland and AGB Media, have researched the best way to measure audiences for outdoor advertising campaigns. The main requirements for the audience research model were: -...

Catalogue: Seminar 1992: Media Research Meets The Future
Author: Leendert van Meerem
June 15, 1992
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Citation

van Meerem, L. (1992a, June 15). Outdoor advertising audience measurement. ANA - ESOMAR. Retrieved April 01, 2026, from


https://ana.esomar.org/documents/outdoor-advertising-audience-measurement


Research papers

A closer look at the TV audience

Observations and models attempting to describe a multiplicity of interactions between media content, media usage and audiences, are designed to provide (temporarily) adequate, at most times, answers to a series of crucial questions, that enhance our...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Emmanuel Heretakis
June 15, 1992
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Citation

Heretakis, E. (1992a, June 15). A closer look at the TV audience. ANA - ESOMAR. Retrieved April 01, 2026, from


https://ana.esomar.org/documents/a-closer-look-at-the-tv-audience


Research papers

A comparison of three methods of estimating South African television audiences

Three methods currently in use in South Africa to estimate television audiences are explained. In order to obtain comparable data , the periods of fieldwork for the three methods had to be matched as closely as possible. The samples used for the...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Gert Yssel
June 15, 1992
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Citation

Yssel, G. (1992a, June 15). A comparison of three methods of estimating South African television audiences. ANA - ESOMAR. Retrieved April 01, 2026, from


https://ana.esomar.org/documents/a-comparison-of-three-methods-of-estimating-south-african-television-audiences