How people use television

Date of publication: June 15, 1992

Author: Maura Clancey

Abstract:

This is a report on how people use television during prime time, based upon results from a study completed in March and April, 1992. A random sample of adults and teens in U.S. households were interviewed about how and why they use television, their typical and "last time" viewing behavior, and their definition of watching. The study was designed to understand how to measure the TV audience -- how to define it operationally and develop instructions for those whose usage is measured.

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