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How people use television

Date of publication: June 15, 1992

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: Maura Clancey

Abstract:

This is a report on how people use television during prime time, based upon results from a study completed in March and April, 1992. A random sample of adults and teens in U.S. households were interviewed about how and why they use television, their typical and "last time" viewing behavior, and their definition of watching. The study was designed to understand how to measure the TV audience -- how to define it operationally and develop instructions for those whose usage is measured.

Maura Clancey

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Rodnight and Williams (1984a, June 15). How children use television advertising and how we can learn to communicate more effectively with them. ANA - ESOMAR. Retrieved June 25, 2025, from


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Clancey, M. (1994a, May 01). The television audience examined. ANA - ESOMAR. Retrieved June 25, 2025, from


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Schneider, R. A. (1976a, March 01). Television . ANA - ESOMAR. Retrieved June 25, 2025, from


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Citation

Clancey, M. (1992a, June 15). How people use television. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/television-