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Measurement of nonresponse error in national TV panels

Date of publication: June 15, 1992

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Company: Nielsen

Author: John A. Dimling

Abstract:

In sampling human populations, the researcher is always faced with the issue of nonresponse, whether through the unwillingness or the inability of the predesignated respondent to supply the required information. The problem is magnified in the case of television audiences measurement where continuous observations on the same respondents are the norm.

John A. Dimling

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Citation

Buck, S. (1973a, June 15). Operating effective panels for TV audience measurement. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/operating-effective-panels-for-tv-audience-measurement


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Catalogue: ESOMAR/ARF WAM Conference 2002: Television

Authors: Joseph Khoury, Hugues Chavenon

 

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Continuous TV measurement through diary panels

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: John Kaye

 

June 15, 1992

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Kaye, J. (1992a, June 15). Continuous TV measurement through diary panels. ANA - ESOMAR. Retrieved May 13, 2025, from


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Citation

Dimling, J. A. (1992a, June 15). Measurement of nonresponse error in national TV panels. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/continuous-tv-measurement-through-diary-panels