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Measurement of nonresponse error in national TV panels

Date of publication: June 15, 1992

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Company: Nielsen

Author: John A. Dimling

Abstract:

In sampling human populations, the researcher is always faced with the issue of nonresponse, whether through the unwillingness or the inability of the predesignated respondent to supply the required information. The problem is magnified in the case of television audiences measurement where continuous observations on the same respondents are the norm.

John A. Dimling

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Author: Stephan Buck

 

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Citation

Buck, S. (1973a, June 15). Operating effective panels for TV audience measurement. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/operating-effective-panels-for-tv-audience-measurement


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Quality control of TV peoplemeter panels

Catalogue: ESOMAR/ARF WAM Conference 2002: Television

Authors: Joseph Khoury, Hugues Chavenon

 

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Khoury and Chavenon (2002a, June 09). Quality control of TV peoplemeter panels. ANA - ESOMAR. Retrieved April 26, 2024, from


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Continuous TV measurement through diary panels

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: John Kaye

 

June 15, 1992

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Citation

Kaye, J. (1992a, June 15). Continuous TV measurement through diary panels. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/continuous-tv-measurement-through-diary-panels


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Citation

Dimling, J. A. (1992a, June 15). Measurement of nonresponse error in national TV panels. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/continuous-tv-measurement-through-diary-panels