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Research papers

The new housewife

The subject of this paper is a comprehensive study which attempted to provide a basis for better understanding of the new housewife, and in particular, the interpersonal and impersonal forces which influence her attitudes andr behaviour. A sample of...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Timothy Joyce
August 1, 1967
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Citation

Joyce, T. (1967a, August 01). The new housewife. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/the-new-housewife


Research papers

Image studies in industrial marketing

If an image study is to be conducted the first question which arises is why should money be paid for such a study? In other words, what is the value and utility of an image study. A utility is usually defined in accordance with the function of the...

Catalogue: ESOMAR/WAPOR Congress 1967
Authors: M. Arnott, Henk L. Bos
August 1, 1967
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Citation

Arnott and Bos (1967a, August 01). Image studies in industrial marketing. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/image-studies-in-industrial-marketing


Research papers

Some aspects of marketing research in Czechoslovakia (French)

During the recent years Czechoslovakia has taken up the path towards major transformations in management of the economy. Transformations in management of the economy affect also the new position of marketing research.

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Jaruse Vydrova
August 1, 1967
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Citation

Vydrova, J. (1967a, August 01). Some aspects of marketing research in Czechoslovakia (French). ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/some-aspects-of-marketing-research-in-czechoslovakia-french-


Research papers

The growth of the chemical industry's markets in Europe (French)

The aim of this report is to describe the main factors which will determine the growth of the plastics industry in Europe during the next few years. For this purpose, and using examples taken from the fertiliser, synthetic rubber, plastics and...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Pierre Aviron
August 1, 1967
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Citation

Aviron, P. (1967a, August 01). The growth of the chemical industry's markets in Europe (French). ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/the-growth-of-the-chemical-industry-s-markets-in-europe-french-


Research papers

The problems of market segmentation

Classic market research methods do not provide us with any basis for differentiation. In fact, they merely establish simple and rudimentary links between different socio-economic characteristics and buying behaviour, which amounts to slicing the...

Catalogue: The European Marketing Research Review 1967
Authors: Jean Lignel, Andre Cadet
August 1, 1967
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Citation

Lignel and Cadet (1967a, August 01). The problems of market segmentation. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/the-problems-of-market-segmentation


Research papers

The growth of the chemical industry's markets in Europe

The aim of this report is to describe the main factors which will determine the growth of the plastics industry in Europe during the next few years. For this purpose, and using examples taken from the fertiliser, synthetic rubber, plastics and...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Pierre Aviron
August 1, 1967
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Citation

Aviron, P. (1967a, August 01). The growth of the chemical industry's markets in Europe. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/the-growth-of-the-chemical-industry-s-markets-in-europe


Research papers

An analysis of the propagation of norms in illustrated periodicals (German)

We have made an effort in this survey to examine the possibilities for establishing and describing the influence exerted on individuals by a large anonymous group with the aid of its communication media. The object of analysis are Illustrated...

Catalogue: ESOMAR/WAPOR Congress 1967
Authors: Maria Rita Girardi, L. K. Neffe, Herbert Steiner
August 1, 1967
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Citation

Girardi, Neffe and Steiner (1967a, August 01). An analysis of the propagation of norms in illustrated periodicals (German). ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/an-analysis-of-the-propagation-of-norms-in-illustrated-periodicals-german-


Research papers

Images under the magnifying glass

Our fundamental aim was to develop a new and more refined technique of image research which would be so simple to apply that the test persons to be questioned would not have to undergo too much strain, yet the results obtained from the interviews...

Catalogue: The European Marketing Research Review 1967
Author: Herbert Flögel
August 1, 1967
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Citation

Flögel, H. (1967a, August 01). Images under the magnifying glass. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/images-under-the-magnifying-glass


Research papers

How corporate image research is used

Over the past decade or so, managements of American corporations have been making increased use of survey research to guide decisions in the building of company reputations that will facilitate the achievement of specific corporate objectives. This...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Joseph C. Bevis
August 1, 1967
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Citation

Bevis, J. C. (1967a, August 01). How corporate image research is used. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/how-corporate-image-research-is-used