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Research papers

Qualitative media research

In cooperation with Geillustreerde Pers, one of the operating companies of Verenigde Nederlandse Uitgeverijen, one of the largest Dutch publishing companies, we have developed a specific research approach for qualitative media research. This involves...

Catalogue: Seminar 1986: Qualitative Methods Of Research
Author: Anjo Schreuder
June 15, 1986
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Citation

Schreuder, A. (1986a, June 15). Qualitative media research. ANA - ESOMAR. Retrieved March 26, 2026, from


https://ana.esomar.org/documents/qualitative-media-research


Research papers

A hard day's night

The purpose of this paper is to describe a new research approach which we have developed and used successfully in a number of countries in the last 18 months for answering these "knotty" problems. It is not suggested that this is an every-day...

Catalogue: Seminar 1986: Qualitative Methods Of Research
Author: Colin N. Maitland
June 15, 1986
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Citation

Maitland, C. N. (1986a, June 15). A hard day's night. ANA - ESOMAR. Retrieved March 26, 2026, from


https://ana.esomar.org/documents/a-hard-day-s-night


Research papers

The implications of the strategic organisational dynamics of companies (market research users) for the patterns of action of market research agencies (suppliers)

The paper analyses the implications of the strategic organisational dynamics of companies that are research users, as a means of proposing new patterns of action for Market Research Agencies. The methodology used was case studies on the strategy and...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Luis Eduardo Potsch
June 15, 1986
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Citation

Potsch, L. E. (1986a, June 15). The implications of the strategic organisational dynamics of companies (market research users) for the patterns of action of market research agencies (suppliers). ANA - ESOMAR. Retrieved March 26, 2026, from


https://ana.esomar.org/documents/the-implications-of-the-strategic-organisational-dynamics-of-companies-market-research-users-for-the-patterns-of-action-of-market-research-agencies-suppliers-


Research papers

The Irish constitutional referendum 1986

This paper outlines the role and impact of opinion polls during the two years preceding the recent Irish Constitutional Referendum on divorce, and also in the final stages of the actual campaign. In doing so, it emphasises the relevance of...

Catalogue: Seminar 1986: Opinion Polls
Author: Jack Jones
June 15, 1986
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Citation

Jones, J. (1986a, June 15). The Irish constitutional referendum 1986. ANA - ESOMAR. Retrieved March 26, 2026, from


https://ana.esomar.org/documents/the-irish-constitutional-referendum-1986


Research papers

The marketing of financial services to the corporate sector

This paper deals with the growing interest in the marketing of services to the corporate sector. It takes as an example the marketing of financial services which in the United Kingdom is receiving increasing attention from a wide range of financial...

Catalogue: Seminar 1986: Problem Solving In Industrial Marketing
Author: Lionel Gordon
June 15, 1986
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Citation

Gordon, L. (1986a, June 15). The marketing of financial services to the corporate sector. ANA - ESOMAR. Retrieved March 26, 2026, from


https://ana.esomar.org/documents/the-marketing-of-financial-services-to-the-corporate-sector


Research papers

The new television environment

The television industry in the U.S. has always been tempered by a competitive marketplace, a commercially driven environment, which has been uniquely shaped by the size of the audience. Luring the past ten years, competition has heated up...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Author: David F. Poltrack
June 15, 1986
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Citation

Poltrack, D. F. (1986a, June 15). The new television environment. ANA - ESOMAR. Retrieved March 26, 2026, from


https://ana.esomar.org/documents/the-new-television-environment


Research papers

The qualitative approaches and their anticipatory function (French)

How can future factors be detected by a qualitative approach? Two considerations flow from that question: 1. The emergence of new experiences and perceptions remains latent in large part for lack of concepts, of mental images, of words to define them...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Jean Deslandes, Sylvie Motte
June 15, 1986
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Citation

Deslandes and Motte (1986a, June 15). The qualitative approaches and their anticipatory function (French). ANA - ESOMAR. Retrieved March 26, 2026, from


https://ana.esomar.org/documents/the-qualitative-approaches-and-their-anticipatory-function-french-


Research papers

Sweden

The Swedish election 1985 produced a surprisingly strong finish for the small Liberal party in Sweden - 14,50% compared to 5,90% in the previous electron in 1982. The polls had kept the party in the 5 to 7% range until the weeks before the election...

Catalogue: Seminar 1986: Opinion Polls
Authors: Hans L. Zetterberg, Gunnar Andren
June 15, 1986
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Citation

Zetterberg and Andren (1986a, June 15). Sweden. ANA - ESOMAR. Retrieved March 26, 2026, from


https://ana.esomar.org/documents/sweden-2804


Research papers

The usage of videocassette recorders, remote controls and teletext and the influence on TV viewing behaviour

We emphasise in our paper especially the VCR- playback behavior: when do recording and play back occurs, what will be recorded, when does time-shift-viewing happen. We conducted finally a special analyses to the effects of remote control on watching...

Catalogue: Seminar 1986: New Developments In Media Research
Authors: Joachim Wiedemann, Christoph Wild
June 15, 1986
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Citation

Wiedemann and Wild (1986a, June 15). The usage of videocassette recorders, remote controls and teletext and the influence on TV viewing behaviour. ANA - ESOMAR. Retrieved March 26, 2026, from


https://ana.esomar.org/documents/the-usage-of-videocassette-recorders-remote-controls-and-teletext-and-the-influence-on-tv-viewing-behaviour