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A hard day's night

Date of publication: June 15, 1986

Catalogue: Seminar 1986: Qualitative Methods Of Research

Author: Colin N. Maitland

Abstract:

The purpose of this paper is to describe a new research approach which we have developed and used successfully in a number of countries in the last 18 months for answering these "knotty" problems. It is not suggested that this is an every-day technique for reasons which will become obvious.

Colin N. Maitland

Author

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Citation

Maitland, C. N. (1986a, June 15). A hard day's night. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/a-hard-day-s-night