Abstract:
The purpose of this paper is to describe a new research approach which we have developed and used successfully in a number of countries in the last 18 months for answering these "knotty" problems. It is not suggested that this is an every-day technique for reasons which will become obvious.
Research Papers
Changes in the GP environment and its effects on promotion
and market research
Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing
Author: Richard Gilmore
 
February 1, 1979
Research Reports
Distalgesic advertising research
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
May 1, 1976
Case Studies
Segmentation of doctors: A case study
Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Authors: Ken M.H. Coleman, E. Eastman, R. F. Malcom, Ian Jarvis
 
June 15, 1970
