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A hard day's night

Date of publication: June 15, 1986

Catalogue: Seminar 1986: Qualitative Methods Of Research

Author: Colin N. Maitland

Abstract:

The purpose of this paper is to describe a new research approach which we have developed and used successfully in a number of countries in the last 18 months for answering these "knotty" problems. It is not suggested that this is an every-day technique for reasons which will become obvious.

Colin N. Maitland

Author

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Research Papers

Changes in the GP environment and its effects on promotion and market research

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing

Author: Richard Gilmore

 

February 1, 1979

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Citation

Gilmore, R. (1979a, February 01). Changes in the GP environment and its effects on promotion and market research. ANA - ESOMAR. Retrieved January 27, 2023, from


https://ana.esomar.org/documents/changes-in-the-gp-environment-and-its-effects-on-promotion-and-market-research


Research Reports

Distalgesic advertising research

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

May 1, 1976

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Citation

, C. (1976a, May 01). Distalgesic advertising research. ANA - ESOMAR. Retrieved January 27, 2023, from


https://ana.esomar.org/documents/distalgesic-advertising-research


Case Studies

Segmentation of doctors: A case study

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products

Authors: Ken M.H. Coleman, E. Eastman, R. F. Malcom, Ian Jarvis

 

June 15, 1970

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Citation

Coleman, Eastman, Malcom and Jarvis (1970a, June 15). Segmentation of doctors: A case study. ANA - ESOMAR. Retrieved January 27, 2023, from


https://ana.esomar.org/documents/segmentation-of-doctors-a-case-study


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Citation

Maitland, C. N. (1986a, June 15). A hard day's night. ANA - ESOMAR. Retrieved January 27, 2023, from


https://ana.esomar.org/documents/segmentation-of-doctors-a-case-study