Resources Library by ANA

Greenhousing with caring consumers

Developing innovative products and creating different ideas has never been a problem for Unilever. The company spent years and years investing in internal techniques and processes to ensure the development of innovative products for the marketplace....

Catalogue: Qualitative 2006

Authors: Karina Meyer, Rony Rodrigues

Companies: Unilever, Box1824

October 8, 2006

Learnings from an advanced market Korean trends and technology

Digital technology is growing at an explosive pace, and today, the penetration rate of mobile communication devices, and the carriers' revenue generated from voice calls, has reached a saturation point.Currently, mobile phones have been forced to...

Catalogue: Telecom 2006

Author: Jin-Kook Kim

October 8, 2006

Innovation in cruise ship entertainment

This paper describes the process of qualitative research developed for Costa Crociere in order to help the company renew its evening entertainment services on board a cruise liner operating in the Mediterranean, and to bring them in line with...

Catalogue: Leisure 2006

Authors: Marco Ottaviani, Emiliano Romano

Company: KANTAR TNS Malaysia

October 8, 2006

Panel and data quality

A common forecast argues a cadre of professional respondents threaten the validity and reliability of results from market research- especially Internet-based market research using online access panels.While usefully drawing attention to the issue of...

Catalogue: Panel Research 2006

Authors: Holland Hofman Brown, Renee Smith

Company: Harris Interactive (Europe)

October 8, 2006

The qualitative story

What is storytelling and how can it be applied to a market research context?The very notion of storytelling having any application to business and to research (given its scientific heritage) is an arguably novel concept. It is only recently as...

Catalogue: Qualitative 2006

Author: Candice Blumenthal

October 8, 2006

Transforming leisure with ethnography

To offer satisfying experiences, the leisure industry must understand how consumers have adopted a complex, multifaceted and integrated approach to leisure. Profound cultural and values shifts have lead consumers to build uplifting and transformative...

Catalogue: Leisure 2006

Authors: Caroline Gibbons-Barry, Karen Hofman, Scott Moshier

October 8, 2006

Why Mona Lisa has become the Mona Lisa

This paper examines the influence of Sacred Geometry in making unconscious connections with the human mind thus, making the understanding of brands and logos go beyond semiotics.Working with a variety of brands, packaging and logos, it is quite...

Catalogue: Qualitative 2006

Authors: Grace Janho, Krishna Patnaik

Company: KANTAR TNS Malaysia

October 8, 2006

SMS and WAP

This paper describes the results of two tests to examine how mobile phone technology can be used in association with online research. The first test demonstrates how text messaging can be used to boost response to an online study. The second test...

Catalogue: Panel Research 2006

Authors: Charles Pearson, Kevin Goldberg, Lucy Eyers

Company: Research Now SSI

October 8, 2006

Building a hotel brand: How a business class hotel discovered its brand

Grupo Posadas discovered a disconnect between its high-performing Fiesta Inn brand and that brand's core customer, the business traveler. A variety of research methodologies were used to re-build Fiesta Inn around a Brand DNA to meet the needs of...

Catalogue: Leisure 2006

Author: Zachary Conen

October 8, 2006