Resources Library by ANA

The world after CAWI. Are we at the threshold of a new era of research?

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}This experiment was inspired by the awareness that technological advancement, especially the works on the development of artificial intelligence, will irreversibly change the manner...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Anna Martenka, Salomea Swierkowska, Tomasz Dulinicz

September 8, 2019

Test launch is the new black

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}There is a powerful trend toward launching new products in test markets. Some organisations use this as a way to skip the stage-gate process and get to market faster in a...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Erin Russeck, Jessica Bolger

September 8, 2019

Long-term tragedy versus short-term response

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Helvetica}The 2019 marks 25 years since the horrific genocide in Rwanda. SURF Survivors Fund, the charity set up to help survivors of the genocide, were well aware of the challenges this milestone...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Will Goodhand, Sam Munderere

Company: System1 Research Ltd

September 8, 2019

Redefining digital excellence

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Helvetica}This paper demonstrates how AutoTrader, the UK, and Ireland's largest digital automotive marketplace, and Join the Dots used consumer needs to build a framework for digital excellence from...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Nick King, Jon Beaumont

Company: Join the Dots InSites Consulting

September 8, 2019

Giving control of your history to participants

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}Facts are nothing without stories. Instead of a traditional qualitative campaign pre-test...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Ángeles Rodríguez, Daniel Cárdenas, Elisa Romo

Companies: De La Riva Group, AB InBev

September 8, 2019

Brands whispering emotions

This breakthrough study reveals quantitatively the impact of social mood on category purchase behavior and measures mood changes via social media as an early indicator for brand communication management.

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Nihan Sahan Eren, Pelin Halacoglu

Companies: Unilever, Ipsos MRBI

September 8, 2019

Semiotics fused with digital media analytics, why wouldn't you?

Digital media offers oceans of 'real data' but cannot of itself identify the human meanings. Semiotics enables us to identify the structures which define meaning but is entirely qualitative. We combined both to create 21st-century Qual & Quant.

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Preriit Souda, John Landell Mills

Company: PSA Consultants

September 8, 2019

Project Affluent

Project Affluent showcases how creative research helped to turbocharge the Audi brand.

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Alexander Holmes, Thomas Gwin, Nick Onan-Read

Company: Northstar Research

September 8, 2019

From glass half full to glass overflowing

Our journey to better understand the impact of advertising dollars on sales beyond the short run. Operating on a hunch, we ventured to harness the wealth of customer perception data and the best of existing statistical models at Microsoft to deliver...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Bernard Brenner, Robert Graves

Company: Microsoft

September 8, 2019