Back

Brands whispering emotions

Date of publication: September 8, 2019

Catalogue: Congress 2019: The Global Data & Insights Summit

Companies: Unilever,

Authors: Nihan Sahan Eren, Pelin Halacoglu

Abstract:

This breakthrough study reveals quantitatively the impact of social mood on category purchase behavior and measures mood changes via social media as an early indicator for brand communication management.

Nihan Sahan Eren

Author

This is a long description of some author details.

Pelin Halacoglu

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Brands whispering emotions

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Nihan Sahan Eren, Pelin Halacoglu, Serkan Ceran, Ezgi Akpinar

Companies: Ipsos MRBI, Unilever

September 8, 2019

×

Citation

Eren, Halacoglu, Ceran and Akpinar (2019a, September 08). Brands whispering emotions. ANA - ESOMAR. Retrieved April 19, 2025, from


https://ana.esomar.org/documents/brands-whispering-emotions


Research Papers

Measuring emotions

Catalogue: Asia Pacific 2010: Eyes on Asia

Authors: Laena Liu, Raimund Wildner

Company: GfK

April 20, 2010

×

Citation

Liu and Wildner (2010a, April 20). Measuring emotions. ANA - ESOMAR. Retrieved April 19, 2025, from


https://ana.esomar.org/documents/measuring-emotions


Videos

Measuring emotions

Catalogue: Asia Pacific 2010: Eyes on Asia

Authors: Laena Liu, Raimund Wildner

 

June 15, 2010

×

Citation

Liu and Wildner (2010a, June 15). Measuring emotions. ANA - ESOMAR. Retrieved April 19, 2025, from


https://ana.esomar.org/documents/measuring-emotions-7572


  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Eren and Halacoglu (2019a, September 08). Brands whispering emotions. ANA - ESOMAR. Retrieved April 19, 2025, from


https://ana.esomar.org/documents/measuring-emotions-7572