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Research papers

Problems of measurement in industrial market research

The two aspects of measurement of industrial markets considered in this paper are the choice of estimating methods and the use of sampling techniques. There are of course other measurement problems; particularly concerned with the reliability of...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: V. C. Nolan
June 15, 1962
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Citation

Nolan, V. C. (1962a, June 15). Problems of measurement in industrial market research. ANA - ESOMAR. Retrieved October 28, 2025, from


https://ana.esomar.org/documents/problems-of-measurement-in-industrial-market-research


Research papers

Representative quota sampling

The quota method is a statistical annoyance. In order to obtain a representative cross-section of the population using this procedure, interviewers are, of course, given very precise instructions as to how many interviews, they are to make in various...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Gerhard Schmidtchen
June 15, 1962
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Citation

Schmidtchen, G. (1962a, June 15). Representative quota sampling. ANA - ESOMAR. Retrieved October 28, 2025, from


https://ana.esomar.org/documents/representative-quota-sampling


Research papers

Combined time series-cross section analysis in market forecast (French)

The authors are not in agreement as to the possibility of combining on one graph a correlation between two variables and the evolution of the former in time, in other words putting three variables on a plane graph. We shall not enter into the details...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Maurice Pariat
June 15, 1962
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Citation

Pariat, M. (1962a, June 15). Combined time series-cross section analysis in market forecast (French). ANA - ESOMAR. Retrieved October 28, 2025, from


https://ana.esomar.org/documents/combined-time-series-cross-section-analysis-in-market-forecast-french-


Research papers

Electronic data-processing (French)

Manufacturers of electronic calculating equipment have recently produced high-output assemblies capable of reliably processing data at a very high speed. Despite the very wide choice of mechanographical equipment now available, the use of "electronic...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Henri Bergonier
June 15, 1962
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Citation

Bergonier, H. (1962a, June 15). Electronic data-processing (French). ANA - ESOMAR. Retrieved October 28, 2025, from


https://ana.esomar.org/documents/electronic-data-processing-french-


Research papers

Some applications of a mathematical model of consumer purchase

In this paper I want to outline two applications of a mathematical model for consumer purchasing data. Apart from their own direct interest, these applications may serve to illustrate how a mathematical model can he useful for two somewhat different...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Andrew S. C. Ehrenberg
June 15, 1962
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Citation

Ehrenberg, A. S. (1962a, June 15). Some applications of a mathematical model of consumer purchase. ANA - ESOMAR. Retrieved October 28, 2025, from


https://ana.esomar.org/documents/some-applications-of-a-mathematical-model-of-consumer-purchase


Research papers

Combined time series-cross section analysis in market forecast

The authors are not in agreement as to the possibility of combining on one graph a correlation between two variables and the evolution of the former in time, in other words putting three variables on a plane graph. We shall not enter into the details...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Maurice Pariat
June 15, 1962
×

Citation

Pariat, M. (1962a, June 15). Combined time series-cross section analysis in market forecast. ANA - ESOMAR. Retrieved October 28, 2025, from


https://ana.esomar.org/documents/combined-time-series-cross-section-analysis-in-market-forecast


Research papers

The use of postal surveys in the assessment of certain characteristics of non-consumer markets

A major problem of market research units, in any field but we suggest particularly in industrial market research is to achieve the optimum rather than the maximum amount of data required, but with the maximum degree of precision necessary for the...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Eric Shankleman
June 15, 1962
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Citation

Shankleman, E. (1962a, June 15). The use of postal surveys in the assessment of certain characteristics of non-consumer markets. ANA - ESOMAR. Retrieved October 28, 2025, from


https://ana.esomar.org/documents/the-use-of-postal-surveys-in-the-assessment-of-certain-characteristics-of-non-consumer-markets


Research papers

The use of a consumer panel for psychological market research (French)

Based upon our good experiences with the use of a panel, we wondered whether it would be possible to use this same panel systematically for psychological research. From Mr. Koponen's literature we understood that he has achieved quite a lot in this...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Marijn Veraart
June 15, 1962
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Citation

Veraart, M. (1962a, June 15). The use of a consumer panel for psychological market research (French). ANA - ESOMAR. Retrieved October 28, 2025, from


https://ana.esomar.org/documents/the-use-of-a-consumer-panel-for-psychological-market-research-french-


Research papers

Markov chain processes and applications to marketing research

The applications of mathematics in the development of sampling methods are generally well known and appreciated. However, mathematics is now engaged in other problem-solving roles which will be just as important to marketers in the future as sampling...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Authors: Solomon Dutka, Lester R. Frankel
June 15, 1962
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Citation

Dutka and Frankel (1962a, June 15). Markov chain processes and applications to marketing research. ANA - ESOMAR. Retrieved October 28, 2025, from


https://ana.esomar.org/documents/markov-chain-processes-and-applications-to-marketing-research